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Originally Posted by esearing
They all fail to mention how much traffic it takes to get a solid base of "ad Clickers" and purchasers.
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That partly has to due with the fact that it can vary dramatically depending on the topic of your blog.
If you are writing about electronics, you'll likely need less traffic than someone who has a blog about politics. This is because what you'll earn per click for electronics- related ads is likely to be higher than the average politics- related ad.
Also, there will be a larger number of advertisers in the electronics ad pool than the political ad pool.
(Note: I'm just using the topics of politics as an example. For all I know, there could be tons of ads.)
I started with AdSense by setting a goal of earning $1 a day. Once that was achieved, then I went for $2 a day, etc. I think starting with a small, achievable goal is the way to go. Focus less on "clickers and purchasers" and instead focus on how to reach your daily goal.
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All mention how to add programs to your site, none tell you how to get people to click on those programs. I have seen 1 article that suggested using an image above the google adsense boxes increased clicks, but that is the only real tip any seem to have.
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Here are some things that I did that helped increase my AdSense earnings. Keep in mind, mileage may vary and you have to TEST, TEST, TEST to see what works best for your site:
1. Make the outline and background of the ad the same color as the background of your page.
2. If possible, use fonts on your blog that will closely match the font used for the AdSense ads.
The less your ads look like ads, the better. You want your ads to seamlessly blend in with your site.
3. Put an ad above the fold in the center of the page.
4. Put an ad above the fold in the upper left portion of your page.
5. Put an ad at the end of long articles. When a reader finishes reading your article, there should be some relevant links there for them to click.
6. Embed 300x250 sized ads in your articles at the beginning of the article.
7. Make sure you have your account set up to accept both image and text ads. The AdSense system automatically figures out what type of ad will generate the most income per click at any given time. Also, you want to be able to accept advertisers that place CPM ads so you are earning revenue even without clicks.
8. Test the Link Unit ads near navigation and menu items on your pages.
9. Using an image near an AdSense unit can certainly increase clicks. But, be sure the images don't draw "undo" attention to the ads and be sure there is no way a visitor will confuse your graphic as being part of the ad.
For example, don't put a picture of an iPod above an AdSense ad unit because the text ads that appear may be for a site that only sells iPod accessories, not the iPods. If the visitor sees the graphic, they'll naturally assume the site in the ad sells iPods, when in fact they don't.
10. TEST, TEST, TEST. I can't stress enough how important it is to test different ad sizes, different placements, different colors, etc. And, don't assume what works best on one page is best for all pages. Get AdSense on all of your pages and test each item on each page individually.
11. Use the channels so you can track what is working and what isn't on a page by page and ad unit by ad unit basis.
For example, I create channels that tell me the page, ad type and placement. It would look something like this:
index-300x250-upperleft
Set up all of your channels and put them into a spreadsheet and track weekly, monthly, etc.
12. Add new content every day. The ads need a place to go and new content means more pages sporting your ads.
13. NEVER, and I mean never, ever, ever click your own ads for any reason. You don't need to test to see if they are working. You don't need to test to see if the AdSense stats are working. There is no reason at all to click your own ads. If you want to earn a lot of money from AdSense over many years, never violate this rule.
14. If you accidentally click an ad on your own site... Yes, it can happen. I've been buzzing around so quickly on my site that I clicked the wrong area which had an AdSense ad. If this happens, immediately send an email to Google letting them know you accidentally clicked an ad on your site. They will send back a canned response but they'll know you are serious about their rules. Oh, and keep that email that they send.
That's all I can think of from the top of my head. I know there are others here that do great with AdSense so hopefully they'll jump in.
Oh, and don't forget there is also the Yahoo! Publishers Network and Chitika (among others) available now as well.
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