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Old 29th July 2013, 03:09 PM   #51
FireUps
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Join Date: Jul 2011
Location: NH
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Quote:
Originally Posted by roof cleaning View Post
I totally agree that CONTENT is king! Churn out good and fresh compelling content, and don't do anything stuipd, like 50,000 directory submissions, and sit back and smile!

We found adwords way too expensive for us. We clean tile and shingle roofs in a 100 mile radius of Tampa Florida. Competitors were killing us, by clicking away on our ads, costing us a fortune!
So, what we did was target every search term people use to find a roof cleaner in their area, and made blog posts on a dedicated roof cleaning forum, to target those keywords!
The SEO Clout of these blogs on the dedicated roof cleaning forum are incredible!
In less then a month, nearly every post we have made is near, or at the top of whatever search string for roof cleaning we are targeting.

Personally, I seldom click on adword ads when I am shopping for something.
We are always number one organically for the search term "roof cleaning Tampa"
I have watched upteen adwords competitors come and go this year alone.
The adwords do not seem to bother us at all, and must not be working well for our competitors here in the roof cleaning business in Tampa either.
Seldom does any local competitor in my area stay with the adwords, for very long
Good for you.

I took a quick look around and you are in a very niche service. All the of the PPC campaigns that I saw were doing it wrong.. That may also be adding to your success.

I would not make such a blanket statement that PPC does not work as each niche has different variables that can change all that. For you in tampa florida an in the service you provide that may be the case today.

Keep up the good work!

Your method, posting on blog sites in related niche is a sound SEO strategy as well as posting on youtube with a nice little video and keyword rich URL are all elements to your success. The content of your website is a little more SEO than human readable.

I think you have done very well for a service that does not really have a product to show off rather a quality service. Well done!

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