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Old 28th October 2010, 08:11 AM   #20
bradmarcus
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Just remember, every page on your site is a potential landing page. Get the SEO part right to start and definitely do some PPC the first 3-6 months of a new site, but then change things up. Most people do the same stuff over and over. Change your ad copy monthly. Change the landing page every once in a while. Research shows most web buyers hit a site 3 times before they buy.

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