It's not a popup. It's a lightbox. It is seen once, when someone first comes to the site and is never seen again. Since implementing it, registration for my mailing list has soared.
It's not coded like a popup, so I don't think google would penalize it.
My bounce rate is very low.
I had concerns before I added the lightbox, but it's been a huge win for me. I've talked to some customers about it and they all seem to think it's fine since it's easy to get rid of it.
On the keywords, I've used "discount makeup", "cheap makeup", etc. Cost of PPC is still in the ridiculous range. Maybe I can play with some longer tails.
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