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Old 9th June 2014, 02:58 AM   #4
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Originally Posted by daveb1 View Post
with all the ADHD young population now adays, it is no wonder ads are cutting down on words
I donít think youíll find thatís the reason why so many ads use fewer words, Dave.

The real reason is typically ignorance and incompetence on the part of advertisers ó including copywriters and art directors in ad agencies!

Research still proves conclusively that the more you tell, the more you sell.

Savvy advertisers cater for both groups of consumers ó those who want reasons to buy and those already willing and able to buy ó by providing long copy for the first group and short cuts for those in the second group.

Online advertising makes this even easier to do with hyperlinks.

John Counsel, Marketing Doctor at The Profit Clinic
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