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Old 9th June 2014, 02:58 AM   #4
MarketingDoctor
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Quote:
Originally Posted by daveb1 View Post
with all the ADHD young population now adays, it is no wonder ads are cutting down on words
I donít think youíll find thatís the reason why so many ads use fewer words, Dave.

The real reason is typically ignorance and incompetence on the part of advertisers ó including copywriters and art directors in ad agencies!

Research still proves conclusively that the more you tell, the more you sell.

Savvy advertisers cater for both groups of consumers ó those who want reasons to buy and those already willing and able to buy ó by providing long copy for the first group and short cuts for those in the second group.

Online advertising makes this even easier to do with hyperlinks.

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