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Old 15th February 2013, 07:44 AM   #44
Beth Worthy

Join Date: Dec 2012
Location: Orange County, California
Posts: 64


Originally Posted by Social-Media View Post
I agree. They are both different advertising tools with different objectives. PPC is tactical... instant traffic. SEO is more strategic... takes time to rank and get traffic. Businesses should be doing both, as well as using countless other techniques to advertise like CPM/Display or direct email marketing. Both are only parts of a comprehensive marketing approach.

But even when you start ranking for your targeted keyword phrases I would not stop using PPC advertising.
Totally, agree. They are completely different advertisement tools with different perspectives. Both can only be considered as a comprehensive marketing medium.

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