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Old 3rd October 2011, 01:46 PM   #19
IsaacB
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Join Date: Sep 2011
Location: TX
Posts: 40

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Quote:
Originally Posted by Logan View Post
Before running a campaign consider closely the settings. I usually run a campaign distributed to Google search only (not third party search or content sites), United States only, and then most importantly I will use "phrase" or [exact] matching for my keywords.

If you don't your ads will be distributed on smaller search engines and adsense websites (strange sources) and the keywords will be broadly matched based on Google Adwords algorithm (keywords not closely related).
that makes a lot of sense. The name is related to taxes, and its a tax loan site... but the name is no where on the site. so the people who set it up must have broad settings. There seems to be that trend tho, that several random names were googled, and their getting charged for the traffic.

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