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Old 8th July 2015, 10:23 AM   #52
JoeInTheMiddle
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Join Date: Jun 2015
Location: London
Posts: 21
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I think the best and most sustainable way would come in 4 steps.
  1. Create a user friendly website that coheres with Google Best Practices Guidelines (You can use Webmaster Tools to make sure there's nothing horribly bad about it).
  2. Create useful, relevant & appealing content that adds value to the buying cycle. Make sure the content is easily digestible for the readers and searchable by Google.
  3. Promote your website online through either paid advertisements or by manually building a presence online (never buy links).
  4. And finally, get active on social. Not only will it help you create an audience of engaged customers (which is infinitely valuable in terms of gaining insight into what your target market actually want), but it's also a great resource that you can share your new content with.

Hope this helps.
Joe

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