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Old 6th October 2008, 09:53 PM   #2
IV Studios
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Join Date: Oct 2008
Posts: 34
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Nice post Rex.

Everyone loves AdWords and it's a great addition to an advertising campaign, but, what about the 60% of online revenue that doesn't come from search? And what percentage of that search revenue comes from AdWords and what percentage comes from plain old search results?

I'm not trying to 'dampen' your cornflakes in a rude way, I'm just looking to assess the best way to dole out ad budget.

"40% of online revenue comes from search. AdWords appear next to the search results list on Google - they're clickable ads. Google has over 200 million searches a day!"

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