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Old 22nd April 2009, 08:28 AM   #6

Join Date: Jun 2004
Location: Colorado
Posts: 8,047

Hi proprint1, of course there is speculation. But at the same time, if I have direct experiences where rankings don't seem to be impacted at all with high/similar bounce rates as Kim's ... then I do not believe that is a variable that is the factor. Additionally (a) bounce rate is not always a negative. for example do a search for [current price of stamp], click on the first result, you have your answer and you are done. In that scenario the webpage has delivered the answer to the search, and a high bounce rate is correlated with a quality result that delivers the answer (b) the bounce rate is also something that can be manipulated by another person without your control. so that tends not to be a good barometer because others could easily manipulate your ranking/bounce rate.

I wouldn't consider it a factor with your ranking, but instead something to address to provide value/profits to the traffic you are receiving

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