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Originally Posted by SBMarketingGuy
Great advice. Another piece I would add is "Not having a business plan". Because it is so easy to start online and everything is virtual, many people often do not formulate a formal business plan and have no defined strategy as to how they plan to make money, how much sales they need to stay afloat, etc. You should approach an online business with as much scrutiny and analysis as you would any offline business. Don't let the low start-up cost fool you into not carefully planning everything.
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Agreed you have to have an outline of what you are trying to accomplish, problems you may run into, and solutions to those problems.