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Old 20th August 2012, 09:00 PM   #45
MikeRoncone
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Location: Chicago IL
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The main purpose of Google+ is essentially to be a new search engine. If you do some research you may see that Google+ might never have been meant to be a traditional social media site.

Google is using G+ to gather insane amounts of data about individuals and their habits in order to asses their search needs more.

G+ is definitely somewhere that EVERY small business needs to be. Because as Google assembles more data on their users and search audience, local/contextual marketing is going to get even more targeted.

I suggest to all my clients that G+ is one of the first things they tackle, and that they make sure to have every single detail they can on there and to use it to connect to as many customers as they possibly can.

It will pay off in the end.

Best,
-Mike

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