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Old 4th May 2010, 10:01 PM   #9
SmallBizShift's Avatar

Join Date: May 2010
Location: Minneapolis, MN
Posts: 33

I've had a lot of success with Adwords over the years.

If, however, you're trying to advertise for very competitive searches, it can be very hard for a new player to break in, unless you're willing to spend a lot of money testing things out (and even then you might struggle if there are competitors with recognized brands or bidding for branding value).

On the other hand, if it's a smaller or local market, there usually isn't as much competition - as was said previously, if you read up on what you're doing, you can definitely have success. A good place to start is the official Google Adwords guide.

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