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Old 29th October 2005, 01:01 PM   #5
St0n3y's Avatar

Join Date: Apr 2005
Location: Reno, NV
Posts: 799

Search Engine Guide Blogger


OK, diverting the topic a bit. I'm all for "the long tail" when it comes to keyword optimization. But what I find ironic is that it's those long tail keywords that 1) don't product a lot of traffic (though relevant traffic), and 2) are the first to be used as evidence that "your SEO is just targeting the easy keywords".

In our campaigns, we do a combination of primary keywords and longtail keywords (we call them supporting keywords). I can just imagine other SEOs looking at that and concluding that we're just going after the easy stuff.

Take that a step further, many SEOs will only optimize one or two keywords per page. If those are "long tail" keywords, I can't see how clients will get the roi out of it.

Unless my perception on the long tail keywords is way off base.

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