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Old 19th January 2017, 11:23 AM   #5
SARubin's Avatar

Join Date: Jan 2017
Location: New Hampshire, USA
Posts: 14

I think your website looks good. Easy on the eyes, and easy to navigate.

Although, as a copywriter one thing that hit me right away was the "BENEFITS OF CHOOSING US" box. It's listing "features" more than "benefits."

A feature is what you do... A benefit is what it's going to do for me.

Here's a couple examples for you. From your home page:

"Same-day and next-day service arrangements" (feature)
"which means your home can be professionally cleaned before you go to bed tonight." (benefit)

"Specialized detergents and high-end equipment." (feature)
"which means we can eliminate even the worst messes, for you." (benefit)

Of course, I don't know who your clients are, so you would need to do a little research to determine what benefits they desire. Then adjust your copy accordingly.

But these are a couple basic examples of the difference between features and benefits.

Hope this helps.

All the best,

SARubin is offline   Reply With Quote