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Old 23rd October 2018, 08:40 AM   #7
Galyna
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Join Date: Mar 2018
Location: Boston
Posts: 5
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I agree with all replies above. In addition, I'd like to add that lead generation really depends on a type of business & a market competition. But it is clear to me that without clear digital marketing strategy generating leads will be very challenging.

Before start try to imagine how potential customers are searching for the info related to needs or issues your product/service can solve. What your competitors are doing to generate leads. And finaly, how your brand looks compared to competitors.

Also it is important to choose correct off- and on-line channels to reach potential customers. If it's a local brand or restaurant the best option would be Local SEO with a combination of online local ads and social media campaigns. If it's a B2B format - I'd suggest in any possible way to show your experience via trusted third-party sources.

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