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Old 9th September 2010, 10:25 PM   #5

Join Date: Jul 2010
Location: Hill, NH
Posts: 38

Originally Posted by nevillepaxton View Post
Link exchange is one of the process in SEO. In this we take support of other site as back link by giving our site as backlink. This is also called reciprocal linking.These are of 2 types.. Two way and three way linking.
Very good point Google allows link exchanges but don't get carried away with them or you can be penalized. If you participate in link hubs (site A links to site B then site B links to you and you link back to site A) you can reduce the likelihood that Google will penalize you. It may be a little paranoid and this is really only necessary if you are doing a lot of exchanges since a handful will not be likely to incur Google's wrath.

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