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Old 16th February 2014, 11:51 AM   #4
MWCC TC
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Join Date: Feb 2014
Location: Lombard Illinois
Posts: 18

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Quote:
Originally Posted by wya23 View Post
Thanks for replying!
To me, there is one problem when it comes to detailing. I think there is a liability when you accidentally scratch a customer's car ( lower chance of that if it is just simply washing)
That's true, but if you were to get insured then you won't be as nervous

I'm not sure how much insurance is, but I assume you can pay it if you just get one client a month that wants a detail

Do car washes as your main thing and then offer a detailing service as an upsell for that same day or for future engagements.

Make some coupons that say something like "25% off your next full detail from us!" And add your website on the coupon and business name.

So something like this:

"This coupon is good for 25% off your next appointment with (Insert Company Name Here)

(Insert Website Here)

(Insert fine print here)"


And in the fine print be sure to put stuff like:

*Coupon only good transactions over $50.
*This Coupon can not be combined with other coupons.
*Only one coupon can be used per appointment.
*This coupon is for a one time use only.



You can also try to sell a type of membership for like $67 a month. I haven't seen anyone doing this yet

You can set them up for like 2 car washes a month with waxing and vacuuming of the inside. And every third month they can get a full detail. The full detail can be a good selling point. You can add in there that a good full detail normally costs around $200 and they will be paying $200 - $300 for 4-6 washes, 4-6 vacuuming, and 1 full detail. If you were to add all that up it could be...

4-6 washes/wax at $25 each = $100 - $150
4-6 internal cleaning at $15 each = $60 - $90
Full Detail = $200

Normally they would be paying $360 - $440 for this service. And right now they can pay just $67 per month.
This will save them $159 - $239

If you do this, be sure to highlight the savings like I did above.



Play around with it and split test some ideas.

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Last edited by MWCC TC; 16th February 2014 at 12:08 PM.
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