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Old 25th July 2013, 10:02 AM   #13
Lucidica.IT
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I agree with PatprecisionE. You do need authentic content but there's no point in having it if it doesn't drive any traffic.

Once you have a blog, social media accounts and perhaps a newsletter should be used to share that content so people can interact with it.

Tips for the blog itself:

- don't try to forcefully sell your products/services
- offer content that is of use to the reader, doesn't bore them & is entertaining to read
- it should be something related to your area of expertise but different (eg we are an IT company but we blog about tech & gadgets). An example of an ar/ticle in our blog - how not to overpay for cables, keyboard shortcuts, what to do when you forget your phone at home, etc.

Remember this is a way to show off what you know and to give your company a tone of voice.

let us know how it goes

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