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Old 31st January 2007, 06:18 PM   #1
thejenn
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Search Engine Guide Blogger

Default New Article - Why Traditional Marketers Should Adopt SEM

Authored by: Scott Orth

Full Text: http://www.searchengineguide.com/ort...ters_shou.html

A Snippet:

Search Engine Marketing allows you to track details only dreamt of in traditional marketing channels; traffic sources, visitor paths, conversion/leads per ad, Cost per acquisition per ad campaign; even per search term! exact ROI per campaign, and much more. After analyzing these details, you can then modify your ads to best harness the highest performing campaigns.

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