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Old 22nd April 2011, 12:36 AM   #3
LloydBurrell
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Join Date: Nov 2010
Location: France
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Basically, this is true. If you have the time to dedicate yourself to social media marketing, then you can reduce your costs to a great extent. Even before spending money on online tools, there are a few rules you can't go wrong with:

- be adequate. This ensures you address the right segment of potential customers.
- be diligent. Every detail counts, just like with offline marketing.
- be consistent. You need to keep your customers close and consistency is the key to such an approach.

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