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Old 24th October 2019, 12:00 AM   #3
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Join Date: Feb 2015
Posts: 151

For ranking purposes. If you want to rank higher, you should build a link profile consisting of link from high ranked and authority sites. The better quality your backlinks are, the better. Spammy backlinks would hurt your profile, so avoid it.

Backlinks are like votes to your site. The more votes you have, the better ranking you get in Google.

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