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Old 24th March 2010, 03:48 PM   #7
mattlilly
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Join Date: Sep 2008
Posts: 20
Default Reduce your CPC

1- Optimize your ad. Google takes into consideration the history of the ad. If your ad performs well you will end up being charged less per click than a competitor with a lower ctr.

2-Optimize your landing page. If your ad is important, your landing page is equally important. Google's algo controls your CPC, but you control your landing page and conversion rate. A/B test the page, change colors, add more information, change the copy etc...I ran a successful ad this weekend. My CTR was great, but I did not put enough work on my landing page. Result= Lost leads.

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Last edited by mattlilly; 24th March 2010 at 03:56 PM.
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