[chrylent]

Hi guys,

So since I had started my first PPC Campaign about 2 weeks ago, I finally got excellent conversions but also not so friendly costs... In total, I got 1300+ clicks on my ads for example, and my conversion value/ price is at about 2.0 ( looking more like it will go under 2.0).

My biggest problem is the costs factor for the ads. I already passed the 3 primary ads that haven't given me any sales but high costs. But I have no idea where to improve to lower the costs and improve the sales. The quality score of my ads is always between 8 and 10, so it can't be because of that. The offers our company has ( retail) are magnificent and we have a wide range ( we sell to different countries and are UK based). I run or rather help to move the German PPC account to help and increase our sales but it's not working how I imagined it.

Is there anything I missed? The daily budget isn't that high atm as my campaign is like a 'test' to see how its performing and so far the old drives results are better than mine but if I compare them I do pretty much all the same ( except the daily budget and CPC bids are a bit different)

Do you guys have any suggestions as to how I can improve my sales and more necessary, to lower the costs?


Would be great if you all could help me

Thanks

Nico


P.S.
The campaign is an exact campaign, average ad position 2.3