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Old 19th January 2009, 12:00 PM   #5
David Jackson
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Join Date: Nov 2008
Location: Albany, NY
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Originally Posted by copywriter View Post
While it might not be a "law" of copywriting, it is a well-known fact that consumers respond well to products that make their lives easier.

That doesn't mean you're lying.
Karon, I respect everyone's opinion, and never called anyone a liar.

What I said was if you make a claim that you know isn't true, it's lying. That's a general statement not directed at anyone specifically.

Sometimes with the written word, our tone may come across harsher than intended. That's what happened in this case.

David Jackson

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Last edited by David Jackson; 25th January 2009 at 05:14 AM.
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