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Old 9th September 2011, 02:50 AM   #36
hdm
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Join Date: Feb 2010
Location: London
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Quote:
Originally Posted by dancorkill View Post
Through offline methods you can often reach a big audience that isn't searching for this information online yet. There are still more sales being made today through direct mail then there are online. Depends on your target audience of course, if its young people probably don't bother.
One way of making direct mail appeal to a younger audience is to include a QR code on the mail piece. With the rapid increase of smartphones, this can only generate additional responses.

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