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Old 15th April 2011, 08:12 AM   #4
johnnylew
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Join Date: Jan 2005
Location: Buffalo NY
Posts: 214
Default Logan, tracking Sales on FB...

Very easily! In Google Analytics so set the referring domain as cotaining "facebook". I take the Ad metrics from Facebook and merge in the Sales/Conversion data from Analytics to get my ROI, sales data, conversion rate etc... It's great! I can even track it down to the specific ad itself, I send each ad to a different URL, so I know which the ones that convert and the ones that dont by using Anaylitics to show the landing page metrics.

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