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Old 20th April 2009, 11:38 AM   #1
ktaylor310
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Join Date: Jul 2008
Location: Colorado Springs
Posts: 373
Default Could Bounce Rate Be Effecting Search Position

I have a client that sells credit card machines. He does very well with his rankings in general, but would like to rank better for the name of a popular terminal that he offers. We've had a page dedicated to that specific processor for quite so time, but have never been able to achieve better then a 3rd page listing in Google. The bounce rate for that equipment page is very high - like 80%. The page itself is good, a mixture of general and technical info and easy to navigate. What I am finding is that we are attracting a lot of traffic from people searching for accessories and other information related to the processor and not looking for the processor itself. I believe the bad traffic is causing the high bounce rate.

My question... could the high bounce rate be the reason that we are not ranking well?

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