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Old 31st December 2007, 10:43 AM   #8
radiogirl
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Join Date: Mar 2007
Location: Whitecourt Alberta
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First, you need to get the radio situation cleared up once and for all. It's not acceptable for the station to allow it to lapse back and they should be called to task on that. I know how hard it is to find unique voices within a small station, but they have to be on board and get the job done. You can be proactive about the situation and hire an outside commercial development team for your commercials rather than using a local voice. Either way that has to be fixed.

What are you doing for Public Relations and Publicity at this point? You might want to look over your PR plan and find ways to promote your business with a unique edge and sever the "they're the same place" perception.

Or you could do a brief ad in conjunction with a sale making fun of the confusion and drawing attention to it...

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