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Old 2nd October 2011, 06:51 AM   #18
Logan
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Join Date: Jun 2004
Location: Colorado
Posts: 8,046
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one's that came from adwords had some really bizarre sources. Someone had searched (googled) a name that was no where on the site, and somehow got adword linked to the site through that, and charged for it.
Before running a campaign consider closely the settings. I usually run a campaign distributed to Google search only (not third party search or content sites), United States only, and then most importantly I will use "phrase" or [exact] matching for my keywords.

If you don't your ads will be distributed on smaller search engines and adsense websites (strange sources) and the keywords will be broadly matched based on Google Adwords algorithm (keywords not closely related).

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