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Old 26th March 2008, 02:14 PM   #2

Join Date: Jun 2004
Location: Colorado
Posts: 8,047

Hi Ben, are ad placement/position similar. Specifically, google does not list ads based on cost per click alone, but a combination of cpc and ctr. How does the click through rate compare for these accounts. I assume the 1st account has a higher click through rate for its ads and thus is positioned higher. The 2nd account has a lower ctr for ads and thus has to pay more to get exposure - and then doesn't even get as much. Is that the case?

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