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Old 6th June 2013, 04:06 PM   #4
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Join Date: May 2013
Location: Sydney
Posts: 255

Good piece there.Chances are high that anyone attending the show is there either to buy something or to learn more about the industry.Studies from the Center for Exhibition Industry Research suggest that up to 70 percent of trade show attendees intend to make at least one purchase during the duration of the show. This makes trade shows one of the most cost effective ways of spreading awareness about your brand or business as well as an exceptional way to generate new leads. Using door prizes or other promotional items to draw in traffic can boost interest as well as capture valuable contact information from your visitors.These sales alone can cater for the trade show costs.

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