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Old 27th July 2009, 08:24 PM   #16

Join Date: Jul 2009
Posts: 44

We also use the conversion and keyword data to optimize the keywords of the website to help boost the organic ranking. Some our our clients have 2 pages in the top 10 organic results as well as a place in the top three PPC ads... bit over kill you say? Actually no, very cost effective! It seems the searchers are more prone to click the organic add because it offers more info than the PPC ad, and this saves PPC money! It's all about being seen and being seen in 3 places in the first results page works wonders!

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