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Old 16th January 2014, 03:30 PM   #32
pbjoachim
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Join Date: Dec 2013
Location: Orlando
Posts: 18

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It comes down to acquisition cost for me. How much does it cost me to get a lead/sale via PPC vs SEO. How much are you paying your SEO consultant or firm and how many leads/sales do you get per month off the web? That is very important to follow and understand. Then you can more fairly compare PPC vs SEO costs and effectiveness.

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