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Old 30th September 2014, 03:26 PM   #1
Jimmy Ford
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Join Date: Sep 2014
Posts: 1
Default New Stand Up Paddle Board Biz Seeking Marketing Ideas

Hey everyone, We are a new Stand Up Paddle Board biz looking for some marketing ideas. Jimmy Fords Boards is a mico biz located in a small tourist area in Wis. The year round occupants numbers around 7000, but swells to about 15000 during the summer months.

We have partnered with a resort that is under new management. The resort has camping, cabins, a bar with restaurant. They also operate a wedding chapel with a banquet hall. We are located on two bodies of water that are connected by a channel. The water is "slow no wake" which is perfect for our operation, as we offer rentals, lessons, and ECO tours of the lakes.

Now for my questions: We reviewed our numbers from this year (our first year) we have found that our customers are 25 to 44 years old and are over 90% women, with an education. Our return on print ad's was terrible. Most of our customers were coming from a 60 mile radius. Google searches and Craigslist was our best avenue for customers to find us. Our Facebook page also was of help. We found that SUP Yoga is our bread and butter.

Any marketing ideas for our Mico Biz?

Thanks,
Jimmy Ford

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