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Old 25th January 2006, 07:47 PM   #1
thejenn
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Default New Article - How Offline Actions Impact Online Reputation Management

Authored by: Jennifer Laycock

Full Text: http://www.searchengineguide.com/laycock/006615.html

A Snippet:

I've written several articles now talking about the need for companies to practice online reputation manage as part of their search marketing campaigns. I've also talked about how poor online reputation management can result in further harm to a company's brand. What I've not yet covered is the fact that your offline actions can also go a long way toward impacting your online reputation.

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