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Old 6th February 2020, 04:19 PM   #1
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Join Date: May 2010
Location: Detroit, MI
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Default Federal Vs. State Trademark Registrations


On the most fundamental level, a trademark is a source identifier. It may be a word, logo, slogan, sound and or design and when attached to a good or service, immediately communicates to a consumer the company/individual, which sells the good/service. As an immediately relatable example, consider the phrase, “I’M LOVIN IT”. Merely seeing this Trademarked slogan on a brown paper bag allows a consumer to understand that the bag (and the food contained within it) is a product of the McDonald’s company.

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