Thread: Google PPC Help
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Old 21st February 2005, 03:25 PM   #11

Join Date: Dec 2004
Location: Maryland's Eastern Shore
Posts: 2

have you seen "Adword Analyzer" I find this tool very helpful in a number of ways.
# of searches on G & Ovt for keyword
# of websites related to keyword
a ratio for # 1& 2 ( the lower the better)
# of adds for keyword on Google and Overture, remember G puts 8 adds on 1st page where Ovt can get up to 40.

Formula for writing adds:
try to incorporate keyword in the title ( G will place in BOLD)
always offer a feature, benifit and call to action

good luck

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