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Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

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Search: Posts Made By: Samuel Craig
Forum: Social Media 23rd June 2009, 01:58 PM
Replies: 53
Views: 18,301
Posted By Samuel Craig
For busines you can't beat Linked In. You can...

For busines you can't beat Linked In. You can create groups, post PR etc. it drives a surprising amount of well qualified traffic. I like the Facebook feature of text ads, but they are very low...
Forum: Trade Shows, Conferences & Expos 11th May 2009, 08:14 PM
Replies: 3
Views: 2,624
Posted By Samuel Craig
Get some self esteem. The people who run...

Get some self esteem.

The people who run these shows love newbees. You are the lifeblood of their industry. They are going to love you. Have no fear! Ask them directly: What does that mean?
Forum: Trade Shows, Conferences & Expos 11th May 2009, 08:11 PM
Replies: 5
Views: 4,722
Posted By Samuel Craig
First off, sexy models never look half as good in...

First off, sexy models never look half as good in person as in print. So, go with a cheaper model:D

The putting green is better than the model....

I don't know your market friend but the most...
Forum: Trade Shows, Conferences & Expos 11th May 2009, 08:04 PM
Replies: 3
Views: 3,139
Posted By Samuel Craig
Shows are tough to monetize. They work best when...

Shows are tough to monetize. They work best when you are looking to meet peers in companies you want to have a relationship with.
Forum: Direct Mail 11th May 2009, 07:59 PM
Replies: 16
Views: 8,420
Posted By Samuel Craig
You need 100 responses to get a read. That's just...

You need 100 responses to get a read. That's just for a rough read, without accounting for statistical variance etc. So, if your response is 10% you need to send 1,000 pieces etc.

Let me know if...
Forum: Direct Mail 11th May 2009, 07:55 PM
Replies: 24
Views: 17,096
Posted By Samuel Craig
Why would you have them printed and delivered to...

Why would you have them printed and delivered to you if you were not going to send them out yourself????

In future: if you are going to send out 5,000 cards you can choose from an number of online...
Forum: Direct Mail 11th May 2009, 07:51 PM
Replies: 9
Views: 7,499
Posted By Samuel Craig
No, maybe offer more value added service behind...

No, maybe offer more value added service behind the scenes but don't cut your prices.
Forum: Newsletters and Email Marketing 11th May 2009, 07:38 PM
Replies: 15
Views: 7,064
Posted By Samuel Craig
Get a grip... with 50 you may as well use Outlook...

Get a grip... with 50 you may as well use Outlook or Thunderbird.
Forum: Newsletters and Email Marketing 11th May 2009, 07:36 PM
Replies: 17
Views: 8,142
Posted By Samuel Craig
For event marketing adwords gives you better...

For event marketing adwords gives you better results.

So, a broad brush answer doesn't apply.
Forum: Newsletters and Email Marketing 11th May 2009, 07:33 PM
Replies: 24
Views: 11,368
Posted By Samuel Craig
Target Target Target

If your message is targeted and relevant you should consider appending. There are lots of sources out there. But how targeted is your product and offer match?

If you are targetinng HR...
Forum: Newsletters and Email Marketing 11th May 2009, 07:25 PM
Replies: 10
Views: 4,962
Posted By Samuel Craig
Your first responder gave you a warning about...

Your first responder gave you a warning about anecdotal evidence. So here goes... It depends:fryingpan1:

Example: Dentists, B2B mailings yes, but the click throughs came hot and heavy after...
Forum: Newsletters and Email Marketing 11th May 2009, 05:44 PM
Replies: 3
Views: 2,904
Posted By Samuel Craig
If they have specifically opted out of your...

If they have specifically opted out of your newsletter during check out then why would you send them a newsletter? I opt out of most newsletters at checkout because they are usually inane and...
Forum: Newsletters and Email Marketing 11th May 2009, 05:35 PM
Replies: 10
Views: 5,351
Posted By Samuel Craig
How many times have you sent an email out to...

How many times have you sent an email out to these folks?
How dramatic is the fall off?
How frequently do you send?

These are all going to affect your response. People start to get tired of...
Forum: Copywriting 6th May 2009, 07:29 PM
Replies: 19
Views: 17,013
Posted By Samuel Craig
Right! Putting your product in the best...

Right!

Putting your product in the best possible light and focusing the prospect's attention of what it can DO for them is not lying.

If the prduct is a stinker that doesn't really do anything...
Forum: Copywriting 6th May 2009, 07:23 PM
Replies: 27
Views: 13,159
Posted By Samuel Craig
Are you paying by the word?:D if so then 500...

Are you paying by the word?:D

if so then 500 to 750 to get the links in...

Otherwise. long is ok but the longer it is the less likely folks are to get to the bottom. So get your links in early...
Forum: Copywriting 6th May 2009, 07:20 PM
Replies: 23
Views: 15,338
Posted By Samuel Craig
its all about the offer

I would refine the comments about copy to include the concept of offer.

A lot of my clients use the phrase "let's add some verbiage here" (look up vebiage please! They view copy as grey stuff...
Forum: Copywriting 6th May 2009, 07:15 PM
Replies: 7
Views: 4,629
Posted By Samuel Craig
No need to name names... just say something like ...

No need to name names... just say something like

Uncover the truth about getting xyz and discover how you can avoid certain disaster.
Forum: Direct Mail 3rd May 2009, 11:31 PM
Replies: 19
Views: 14,669
Posted By Samuel Craig
Dittos on the comments about your back end....

Dittos on the comments about your back end. Direct mail is all about buying customers not generating profitable sales. selling one shot products by direct mail is a losing proposition. you don't have...
Forum: Direct Mail 3rd May 2009, 11:26 PM
Replies: 29
Views: 19,829
Posted By Samuel Craig
Jody, You could just use Microsoft Word with...

Jody,

You could just use Microsoft Word with a mail merge and print directly onto the cards. the post office will supply you with the necessary information for sorting said Coates etc. But, you...
Forum: Direct Mail 3rd May 2009, 11:20 PM
Replies: 13
Views: 6,861
Posted By Samuel Craig
You should try a countdown approach. This means...

You should try a countdown approach. This means you announce your upcoming sale as a future date and then you follow up with another wave of mailing that's as the event is imminent. that means you...
Forum: Blogs and Blogging 29th April 2009, 12:24 AM
Replies: 27
Views: 7,824
Posted By Samuel Craig
I like joomla

Yes, i know joomla is a CMS system but its got everything. Plus, if you start getting serious traffic you can add e-commerce features.

Its not as simple as the pure blogging products but you can...
Forum: Blogs and Blogging 29th April 2009, 12:21 AM
Replies: 14
Views: 7,396
Posted By Samuel Craig
Depends on your product

You would have to be promoting a consumer type product. Fashion, jewelry, music, accessories, hobbies for your promotions to fit the medium.

Definintely not anything business oriented.
Forum: Sales 29th April 2009, 12:15 AM
Replies: 14
Views: 7,663
Posted By Samuel Craig
Marketing vs Sales

The position you are describing is Marketing Manager. Marketing in general does not interface directly with customers. Marketing is all about product, pricing, messaging, tracking performace etc.
...
Forum: Sales 29th April 2009, 12:07 AM
Replies: 20
Views: 18,480
Posted By Samuel Craig
Don't use a random photo

Adding the chat is a good idea if you are trying to make a complex sale online. For simple sales its overkill.

Do us all a favor... don't use one of those lame stock photos of a model with a...
Showing results 1 to 24 of 24

 
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