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Search: Posts Made By: Mark Andrews
Forum: Copywriting 28th June 2013, 10:02 AM
Replies: 4
Views: 6,238
Posted By Mark Andrews
25. Over inflating claims destroys credibility....

25. Over inflating claims destroys credibility. Sure make it sound as ‘magical’ as possible, the next best thing to sliced bread...but don’t go overboard!

26. When you write your sales copy, write...
Forum: Copywriting 28th June 2013, 10:01 AM
Replies: 4
Views: 6,238
Posted By Mark Andrews
Copywriting Tips

Copywriting Tips

1. Command attention with a powerful headline. Your headline is there to ‘hook’ your readers attention. Use strong sub-headings to break up large blocks of text.

Most people’s...
Forum: Copywriting 27th June 2013, 08:40 AM
Replies: 3
Views: 3,163
Posted By Mark Andrews
A Beginners Guide To Copywriting - "How To Light A Fire..."

http://www.youtube.com/watch?v=Bwr5ybkqBss

Do you get it? The illustration?

No?

Well let's put it like this then...

You've got a product, you've spent quite a bit of time putting it...
Forum: Copywriting 25th June 2013, 12:38 PM
Replies: 13
Views: 6,476
Posted By Mark Andrews
You may be a moderator but I'm sorry but I have...

You may be a moderator but I'm sorry but I have to correct you too.

'To write copy/learn copywriting' is NOT to create 'text'. Any Tom, Dick and Harry can 'create text'. You being a copywriter,...
Forum: Copywriting 25th June 2013, 12:25 PM
Replies: 7
Views: 15,720
Posted By Mark Andrews
What Is Copywriting?

Many people seem to be confused about what copywriting actually is.

This being a subject which I teach, this is a subject which I'm more than qualified to pass comment upon. Hopefully to clear up...
Forum: Copywriting 25th June 2013, 11:58 AM
Replies: 6
Views: 4,038
Posted By Mark Andrews
Errr nope to your first question. Yes, I do have...

Errr nope to your first question. Yes, I do have a comprehensive list including many of the worlds top copywriters (many of us know each other personally) but there is no good beneficial reason why...
Forum: Copywriting 25th June 2013, 11:30 AM
Replies: 7
Views: 3,834
Posted By Mark Andrews
A terrible idea by any stretch of the...

A terrible idea by any stretch of the imagination.

Allow me to put to you a question or two...

As a business owner and I'm going to assume you're not a copywriter, by what specific metric are...
Forum: Copywriting 25th June 2013, 10:42 AM
Replies: 13
Views: 7,328
Posted By Mark Andrews
Often you'll find the word 'that' can be deleted...

Often you'll find the word 'that' can be deleted from many sentences altogether without it affecting adversely the meaning of the sentence in question.

Many professional copywriters (myself...
Forum: New Member Introductions 25th June 2013, 10:26 AM
Replies: 1
Views: 736
Posted By Mark Andrews
Splat!

Afternoon everyone,

Delighted to make your acquaintance.

I'm Mark, 46 years old, from the United Kingdom.

Professional copywriter (salesmanship-in-print - I teach the subject online) and...
Showing results 1 to 9 of 9

 
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