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Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

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Search: Posts Made By: B.Ligerent
Forum: General Offline Marketing 23rd September 2011, 06:45 AM
Replies: 11
Views: 8,718
Posted By B.Ligerent
It often helps to have one general backgrounder...

It often helps to have one general backgrounder on your business (About XYZ Business) that you update on a semi-regular basis - as well as an ongoing series of press releases on newsworthy topics.
...
Forum: Direct Mail 23rd September 2011, 06:32 AM
Replies: 35
Views: 17,959
Posted By B.Ligerent
Holiday cards - paper or e-cards - are great. But...

Holiday cards - paper or e-cards - are great. But you really have to keep them religion neutral or you risk offending some of your customers. Send out a winter holidays card around Christmas/New...
Forum: Search Engine Optimization 23rd September 2011, 06:20 AM
Replies: 35
Views: 7,134
Posted By B.Ligerent
They may be overcharging you; they may be...

They may be overcharging you; they may be undercharging you. There's really no way to tell without knowing the scope of what they do for you each month and the kind of results they're achieving for...
Forum: Copywriting 23rd September 2011, 06:01 AM
Replies: 12
Views: 6,624
Posted By B.Ligerent
So much of copywriting is about mind games. And I...

So much of copywriting is about mind games. And I don't mean that in a bad way.

You have to get into the customer's mind. Sometimes, maybe most of the time, we as writers are not the target...
Forum: Copywriting 23rd September 2011, 05:51 AM
Replies: 25
Views: 11,890
Posted By B.Ligerent
Great technique! It's not something I've done...

Great technique! It's not something I've done myself, but I see how it would be really, really useful.

Seriously, I think this is a really powerful tactic.
Forum: General Search Engine Marketing Information 23rd September 2011, 05:47 AM
Replies: 38
Views: 11,645
Posted By B.Ligerent
Thanks. I see a lot of images turning up under...

Thanks. I see a lot of images turning up under "search queries".

I do make sure every image has optimized ALT text, so I'm sure this is helping.
Forum: Search Engine Optimization 15th September 2011, 03:44 PM
Replies: 23
Views: 8,774
Posted By B.Ligerent
Great share. I do have strategies in mind for SEO...

Great share. I do have strategies in mind for SEO of my sites and notes in files here and there, but I haven't taken the time to truly formalize it in one strong, solid document (per site) the way...
Forum: General Search Engine Marketing Information 14th September 2011, 08:55 PM
Replies: 38
Views: 11,645
Posted By B.Ligerent
I have one site that's very visually driven (that...

I have one site that's very visually driven (that is, a major reason people go there is to look at the images and the stories that support them).

Many of the images rank quite highly in Google...
Forum: Copywriting 12th September 2011, 12:51 AM
Replies: 25
Views: 11,890
Posted By B.Ligerent
I've trained a number of copywriters and have run...

I've trained a number of copywriters and have run workshops using novel excerpts as training materials.

There is huge value in analysing fiction to hone your copywriting skills. It really depends...
Forum: Copywriting 11th September 2011, 03:37 PM
Replies: 12
Views: 6,624
Posted By B.Ligerent
Sometimes you can get around Writer's Block by...

Sometimes you can get around Writer's Block by just jumping over the blockade.

Don't know how to start? Well, then don't start at the beginning. Start with a piece of the copy that you're more...
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