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Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

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Search: Posts Made By: JLeesCastro
Forum: Trade Shows, Conferences & Expos 28th August 2016, 09:35 PM
Replies: 2
Views: 2,826
Posted By JLeesCastro
Good tips. #5 is especially important - the...

Good tips. #5 is especially important - the follow up! I can't tell you how many companies I talk to that have gone to tradeshows, gathered a pile of business cards, and then never followed up! And...
Forum: New Member Introductions 28th August 2016, 09:29 PM
Replies: 1
Views: 528
Posted By JLeesCastro
Hi Faizul, and welcome!

Hi Faizul, and welcome!
Forum: What Type of Business Should I Start? 28th August 2016, 09:28 PM
Replies: 5
Views: 2,357
Posted By JLeesCastro
I think it's an interesting idea, and a good...

I think it's an interesting idea, and a good thought to focus on the data aggregation / consolidation space. Have you thought about monetization though? I'm not sure it's something the end user...
Forum: New Member Introductions 28th August 2016, 09:24 PM
Replies: 2
Views: 476
Posted By JLeesCastro
Welcome! Since you're a software developer, you...

Welcome! Since you're a software developer, you might find this site on marketing of software to be useful to your efforts: www.software-marketing-advisor.com
Forum: Search Engine Optimization 14th September 2015, 03:38 PM
Replies: 6
Views: 1,175
Posted By JLeesCastro
All else being equal, the search engines do...

All else being equal, the search engines do prefer sites that are "fresh" with content that is updated regularly. So that means that adding new content to your blog on a regular basis is important....
Forum: Copywriting 5th September 2015, 09:21 AM
Replies: 10
Views: 8,413
Posted By JLeesCastro
And why exactly would you want to write 400 words...

And why exactly would you want to write 400 words in 7 minutes? You couldn't possibly create quality content in that amount of time. And if it's not quality content then it's useless for any form...
Forum: Search Engine Optimization 5th September 2015, 08:56 AM
Replies: 4
Views: 1,304
Posted By JLeesCastro
I'll second what Torka told you... But also add...

I'll second what Torka told you... But also add that growth hacking is generally used to describe online marketing techniques (not offline marketing) with a strong emphasis on quantitative metrics...
Forum: Viral Marketing 5th September 2015, 08:30 AM
Replies: 13
Views: 40,725
Posted By JLeesCastro
There are many ways to promote and market your...

There are many ways to promote and market your application, but it really depends on your niche and your target customers.

First, you need to figure out a detailed picture of your target...
Forum: Newsletters and Email Marketing 29th September 2014, 01:58 PM
Replies: 4
Views: 3,121
Posted By JLeesCastro
So sounds like you have existing customers who...

So sounds like you have existing customers who have signed up for (and are paying for) your software, but not using it as actively as you'd like? Is this a SaaS application (monthly/annual...
Forum: Search Engine Optimization 16th September 2014, 10:33 AM
Replies: 10
Views: 1,505
Posted By JLeesCastro
This article has a few tips for press release...

This article has a few tips for press release submission: http://www.easy-marketing-strategies.com/writing-a-press-release.html

Personally, I find PRWeb to be the best press release submission...
Forum: New Member Introductions 16th September 2014, 10:04 AM
Replies: 2
Views: 593
Posted By JLeesCastro
Hi Leo, Welcome on board! I'll try to...

Hi Leo,

Welcome on board!

I'll try to give you a few suggestions, since I've been doing marketing in the tech industry for over 20 years... For your type of business below are a few suggestions...
Forum: Newsletters and Email Marketing 10th September 2014, 11:39 PM
Replies: 15
Views: 5,686
Posted By JLeesCastro
You asked about how best to write effective...

You asked about how best to write effective newsletters. Well, first you have to ask yourself what effect you're wanting the newsletter to have - what is your "most wanted response" (ie, click on an...
Forum: General Online Marketing Information 6th November 2010, 10:54 PM
Replies: 3
Views: 1,721
Posted By JLeesCastro
I would definitely suggest doing at least 15%...

I would definitely suggest doing at least 15% discount on a coupon. 10% or less really is not going to influence significantly different behavior in your target customers.

Joanna
Forum: Reviews 4th March 2010, 09:48 PM
Replies: 5
Views: 2,595
Posted By JLeesCastro
I would be very doubtful that this would provide...

I would be very doubtful that this would provide any longterm value to your clients. Yes, they may see a short-term bump in traffic from those contest participants who attempt to drive traffic. But...
Forum: Local Marketing 16th February 2010, 10:07 PM
Replies: 21
Views: 16,386
Posted By JLeesCastro
This list of 100 easy marketing tips ...

This list of 100 easy marketing tips (http://www.easy-marketing-strategies.com/marketing-tips.html)should provide some good ideas - many of these tips can be used to reach local businesses.

Joanna
Forum: Small Business Finance 12th February 2010, 08:34 PM
Replies: 4
Views: 2,437
Posted By JLeesCastro
Could you tell us a little more about your...

Could you tell us a little more about your business first? Do you have a detailing shop (a physical retail establishment that customers can see when they drive by) or is it a business that you do...
Forum: Search Engine Optimization 3rd February 2010, 09:21 AM
Replies: 25
Views: 5,513
Posted By JLeesCastro
You really don't need to worry about the other...

You really don't need to worry about the other search engines. They use similar algorithms to Google's, so if you're optimized for Google then you should be fine. And you'll find that you get much...
Forum: Newsletters and Email Marketing 29th January 2010, 11:03 AM
Replies: 119
Views: 37,706
Posted By JLeesCastro
The key for email marketing is to make sure your...

The key for email marketing is to make sure your messages are not spam.

These are the top ways to avoid being seen as a spammer:

1. Use a double-opt-in email subscription to build your list....
Forum: Link Development 22nd January 2010, 05:00 PM
Replies: 7
Views: 2,769
Posted By JLeesCastro
You should try to think of some type of...

You should try to think of some type of newsworthy angle: is it a new blog with a unique angle on your subject? Your press release could be simply an announcement of the blog and what is unique...
Forum: Link Development 19th January 2010, 09:53 PM
Replies: 7
Views: 2,769
Posted By JLeesCastro
A press release can drive traffic and generate...

A press release can drive traffic and generate interest and leads for your product and service, if you do it right. The most important thing is to make sure you really have something newsworthy to...
Forum: Blogs and Blogging 15th January 2010, 10:32 AM
Replies: 34
Views: 17,634
Posted By JLeesCastro
Excellent advice. Developing a marketing...

Excellent advice. Developing a marketing strategy is a key piece of a business plan, and the most critical component for a new internet business. It is just so easy to lose focus, that having a...
Forum: Print Advertising 13th December 2009, 09:23 AM
Replies: 1
Views: 2,394
Posted By JLeesCastro
That depends on how you work with clients: do...

That depends on how you work with clients: do you do most of your work and client interaction online, or do you rely on a lot of face-to-face interaction?

You need to know your unique value...
Forum: General Online Marketing Information 13th December 2009, 09:16 AM
Replies: 2
Views: 1,370
Posted By JLeesCastro
One way to understand which marketing methods are...

One way to understand which marketing methods are pulling in your customers is to ask them. Better yet, include a coupon code or promotion code in your ad, and code each one differently. That way,...
Forum: General Online Marketing Information 7th December 2009, 10:18 PM
Replies: 6
Views: 2,491
Posted By JLeesCastro
Are you sure it is not just a holiday effect...

Are you sure it is not just a holiday effect (assuming your site is not one that gets additional traffic around the holidays)? Remember that the US has a major holiday, Thanksgiving, toward the end...
Forum: Local Marketing 4th December 2009, 07:29 PM
Replies: 71
Views: 55,230
Posted By JLeesCastro
Yes, I totally agree... the whole point of...

Yes, I totally agree... the whole point of Craigslist is for advertising products or services in a certain place for a certain amount of time. Anything else, and you're just manipulating the purpose...
Showing results 1 to 25 of 40

 
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