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Small Business Ideas Forum

Small Business Ideas Forum

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Search: Posts Made By: scottco
Forum: Search Engine Optimization 20th June 2007, 04:57 PM
Replies: 15
Views: 5,114
Posted By scottco
for what it's worth... I've seen 2 of my sites...

for what it's worth... I've seen 2 of my sites fluctuate from Google PageRanks from 3-5 -- up and down in the last 6 months.

While I got sweaty and nervous at first (when PageRank went down)...
Forum: Selling Ad Space 20th June 2007, 04:35 PM
Replies: 7
Views: 11,757
Posted By scottco
Lisa: If you're talking about website...

Lisa:

If you're talking about website advertising, you might check out the Internet Advertising Bureau (IAB) - iab.net

I haven't been there for a while, so not sure what kind of info along this...
Forum: Blogs and Blogging 20th June 2007, 04:16 PM
Replies: 18
Views: 8,804
Posted By scottco
EWW: There is a lot of hoopla about blogs. ...

EWW:

There is a lot of hoopla about blogs.

You are wise to consider some objectives before you venture into blogging.

Some of them might be to:


communicate and get feedback from your...
Forum: New Member Introductions 2nd June 2007, 10:40 PM
Replies: 7
Views: 1,779
Posted By scottco
I understand your frustration. In a previous...

I understand your frustration. In a previous life, I sold advertising for trade business plublications and directories for about 10 years.

Here are a few suggestions:

- offer a special...
Forum: General Offline Marketing 2nd June 2007, 10:04 PM
Replies: 1
Views: 2,415
Posted By scottco
Trade show marketing hand-outs

Great article.

And for trade shows, appealing to information seekers is key. Above the freebies (pens, hats, etc.) what is good is to hand out an educational white paper, special report or other...
Forum: Trade Shows, Conferences & Expos 2nd June 2007, 09:55 PM
Replies: 8
Views: 8,451
Posted By scottco
Trade show marketing

Outside of making your booth memorable, what's key to make the most of your trade show marketing budget is to collect qualified sales leads.

If you go to all the expense and effort to make a...
Forum: Direct Mail 2nd June 2007, 09:29 PM
Replies: 10
Views: 4,945
Posted By scottco
Direct mail success is all about the "offer" you...

Direct mail success is all about the "offer" you provide.

Here are my suggestions, based on looking at the offers on your site, and whehter you are direct mailing folks that don't have a merchant...
Forum: Link Development 2nd June 2007, 09:17 PM
Replies: 13
Views: 5,401
Posted By scottco
My suggestion: If you see your articles from...

My suggestion:

If you see your articles from EzineArticles on sites/blogs without live links to your site (ie., the "resource box" -- and you've properly tagged you articles), you might want to...
Forum: Pay Per Click Advertising 2nd June 2007, 09:09 PM
Replies: 22
Views: 6,210
Posted By scottco
The best two resources I've found for google...

The best two resources I've found for google adwords (PPC)
are from (do the internet searches):
Perry Marshall
Andrew Goodman

Both have solid case studies, and have high reputation form many...
Forum: Search Engine Optimization 2nd June 2007, 09:03 PM
Replies: 21
Views: 4,622
Posted By scottco
Not sure of how actively DMOZ is updating...

Not sure of how actively DMOZ is updating listings -- it can take forever. But it can't hurt to submit. Just (as others have said here) don't count on submissions to any directory as your total...
Forum: Search Engine Optimization 17th May 2007, 04:39 AM
Replies: 4
Views: 3,755
Posted By scottco
What's unclear to me ... is the purpose of the...

What's unclear to me ... is the purpose of the micro sites ONLY and solely for SEO purposes?? Or do they have other valid marketing applications (such as using the various URLs as targeted landing...
Forum: General Offline Marketing 17th May 2007, 04:19 AM
Replies: 12
Views: 39,042
Posted By scottco
The better days to hit businesses is Tues-Thurs. ...

The better days to hit businesses is Tues-Thurs. (for both direct snail mail and email)

The conventional wisdom is that on Mondays folks are busy catching up, and "getting into the grind" of the...
Forum: Newsletters and Email Marketing 17th May 2007, 04:04 AM
Replies: 10
Views: 4,783
Posted By scottco
Don't give up on email. Outside of the obstacles...

Don't give up on email. Outside of the obstacles you mentioned, it's growing and a very profitable way of marketing.

Some keys are:

1. Make sure the list has opted-in to get emails (given...
Forum: Search Engine Optimization 27th February 2007, 01:01 PM
Replies: 11
Views: 7,286
Posted By scottco
good article. Another brainstorming tool...

good article.

Another brainstorming tool I've used recently is Visual Thesaurus (http://www.visualthesaurus.com/). It's a fee based software tool (they do have a free trial) that gives you word...
Forum: Reviews 16th November 2006, 10:47 AM
Replies: 29
Views: 9,230
Posted By scottco
I like your second round on this one. About...

I like your second round on this one.

About the tag line, I agree with others -- it's a bit redundant.

However, one suggestion about the tag line:
Condsider reducing it to just "ON-SITE...
Forum: Direct Mail 16th November 2006, 10:41 AM
Replies: 4
Views: 2,874
Posted By scottco
ems: The general dates that Robert posted...

ems:

The general dates that Robert posted are as good as you are likely going to get.

There are no clear rules like this that can apply to everyone....but in business-to-business, the dates...
Forum: Reviews 16th November 2006, 10:31 AM
Replies: 12
Views: 7,411
Posted By scottco
one key to being a blogger is to participate on...

one key to being a blogger is to participate on other blogs in and related to your industry.

You obviously don't want to be "spamming" other blogs, but if you have valuable things to say on other...
Forum: Viral Marketing 9th October 2006, 09:57 PM
Replies: 22
Views: 18,626
Posted By scottco
wow..a tremendous amount of good stuff here on...

wow..a tremendous amount of good stuff here on getting referrals.

One note I might add (and I'm not trying to just be stuck on "semantics" -- or worse yet, create a debate on this topic)....
...
Forum: Blogs and Blogging 9th October 2006, 09:27 PM
Replies: 16
Views: 4,317
Posted By scottco
what is blogging?

One side note -- I just realized the orginal question was "what is blogging"

That would include:
- doing your own blog
- but also participating in comments on other blogs

Just like...
Forum: Blogs and Blogging 9th October 2006, 09:23 PM
Replies: 16
Views: 4,317
Posted By scottco
what is a blog?

I probably can't do justice on one short post about "what is a blog" -- but I think of it in two ways (based on successful blogs that are used as a way to bring awareness, get new customers, and/or...
Forum: Direct Mail 9th October 2006, 08:39 PM
Replies: 10
Views: 5,401
Posted By scottco
I'm probably too late chiming in here...but...

I'm probably too late chiming in here...but postcards can be a great direct marketing tool for a business-to-business service.

But like any direct marketing, they must have a call to action -- and...
Forum: Link Development 9th October 2006, 08:10 PM
Replies: 23
Views: 9,631
Posted By scottco
paid link directories

From my perosnal experience: be very careful of paid directories. Evaluate their worthiness of whether they might provide traffic, whether the inbound link will help your page rankings, and also...
Forum: Search Engine Optimization 9th October 2006, 07:53 PM
Replies: 7
Views: 2,708
Posted By scottco
Links on homepage

I agree with both St0n3y and vangough.

I think the "more info" question first should surround the question are they outbound links to other sites, or links to other areas of your site?

I really...
Forum: Newsletters and Email Marketing 8th May 2006, 09:38 PM
Replies: 10
Views: 4,649
Posted By scottco
ezines that accept advertising

there are many places to place ezine ads.

Some ezines are at http://www.bestezines.com/

If you build your own ezine (which I would suggest) -- consider posting those same articles on article...
Forum: Newsletters and Email Marketing 8th May 2006, 09:32 PM
Replies: 14
Views: 4,989
Posted By scottco
good autoresponder service

I agree with Angela -- Aweber.com. It's very affordable and top-notch.

Aweber has a terrific reputation for getting through spam filters because of their "tight" following of CAN-SPAM issues with...
Showing results 1 to 25 of 35

 
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