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Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

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Search: Posts Made By: Thuva
Forum: General Offline Marketing 27th November 2008, 11:16 AM
Replies: 3
Views: 3,141
Posted By Thuva
If you sell a high-priced and/or complex product...

If you sell a high-priced and/or complex product or service, then you must use lead generation. It is hard to make a direct sale for such a product or service.

A good way to generate leads is to...
Forum: General Small Business Issues 21st November 2008, 11:51 AM
Replies: 4
Views: 2,762
Posted By Thuva
First, you need to break through your own...

First, you need to break through your own psychological barriers when it comes to pricing. Don't let your personal preferences decide your pricing. Ultimately, people in your market should decide how...
Forum: General Small Business Issues 21st November 2008, 11:43 AM
Replies: 6
Views: 2,183
Posted By Thuva
All the guys in your list are fantastic. I...

All the guys in your list are fantastic. I learned from all of them.

My personal favourite is Ted Nicholas. He is not just a consultant. He started and succeeded in so many businesses.

If you...
Forum: Sales 21st November 2008, 11:27 AM
Replies: 6
Views: 2,532
Posted By Thuva
I'm most influenced by Ted Nicholas (author of...

I'm most influenced by Ted Nicholas (author of many direct marketing and copywriting books). He taught me how to multiply your sales effort. He got me to understand what advertising really...
Forum: General Offline Marketing 21st November 2008, 11:18 AM
Replies: 9
Views: 3,587
Posted By Thuva
I agree with Dos. Humor is a difficult marketing...

I agree with Dos. Humor is a difficult marketing tactic to use. See, the purpose of your advertising is not to amuse or entertain, but to sell your products or services.

Use your commercial to...
Forum: Print Advertising 17th November 2008, 08:22 PM
Replies: 16
Views: 7,318
Posted By Thuva
Here's another tip. If you're selling an...

Here's another tip. If you're selling an expensive product or service, then only do lead generation advertising. For example, if you're an accountant, offer a free report called "7 Ways To Save...
Forum: Print Advertising 17th November 2008, 08:15 PM
Replies: 8
Views: 4,626
Posted By Thuva
If you're going to spend money on newspaper and...

If you're going to spend money on newspaper and magazine advertising, I recommend reading the book: Killer Techniques to Succeed with Newspaper, Magazine and Yellow Pages Advertising...
Forum: Direct Mail 17th November 2008, 08:08 PM
Replies: 17
Views: 12,966
Posted By Thuva
Good point! Remember, as many marketers turn to...

Good point! Remember, as many marketers turn to online marketing, offline marketing world becomes less crowded.

This is a big opportunity for smart marketers. You can use postcards, direct mail,...
Forum: Direct Mail 17th November 2008, 08:03 PM
Replies: 26
Views: 17,374
Posted By Thuva
How about sending a "Thank You" card with a...

How about sending a "Thank You" card with a hand-written note along with a box of chocolates or jelly beans?
Forum: Direct Mail 17th November 2008, 07:58 PM
Replies: 19
Views: 12,979
Posted By Thuva
To make direct mail work, you need to know how to...

To make direct mail work, you need to know how to sell in print. In other words, you should have great copywriting skills.

It is difficult to profitably acquire new customers through direct mail...
Forum: Direct Mail 17th November 2008, 07:49 PM
Replies: 9
Views: 6,293
Posted By Thuva
You don't necessarily have to cut your price to...

You don't necessarily have to cut your price to increase sales in bad economy. A better strategy would be to position your service as a cost-effective way to market in tough times. Show other...
Forum: Newsletters and Email Marketing 17th November 2008, 07:41 PM
Replies: 4
Views: 2,894
Posted By Thuva
If you know the profit you make on your initial...

If you know the profit you make on your initial product, and the average conversion rate for your email list, then you can find out exactly how much you can afford to spend to get someone on your...
Forum: Small Business Trends Forum 17th November 2008, 06:56 PM
Replies: 11
Views: 5,882
Posted By Thuva
Failure is inevitable. In baseball, an average of...

Failure is inevitable. In baseball, an average of 3 is considered good. In other words, you're good even if you miss 7 out 10 swings. Most of the new products brought to market by Proctor & Gamble...
Forum: Small Business Trends Forum 17th November 2008, 06:40 PM
Replies: 12
Views: 9,086
Posted By Thuva
SOHO (Small Office/Home Office) businesses are an...

SOHO (Small Office/Home Office) businesses are an important segment of small business.

For the most part, the web as a communication medium lets many smart business owners to provide a product or...
Forum: Success Stories and Profiles 17th November 2008, 06:24 PM
Replies: 7
Views: 3,909
Posted By Thuva
If understand your market deeply, then you can...

If understand your market deeply, then you can easily double or triple your profits with some good marketing.

If your current efforts are all online, then I suggest that you combine offline...
Showing results 1 to 15 of 15

 
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