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Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

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Search: Posts Made By: 4ndr3w
Forum: Social Media 10th January 2011, 10:29 AM
Replies: 24
Views: 13,891
Posted By 4ndr3w
I am just posting short items to the wall that...

I am just posting short items to the wall that fit easily within the prescribed character limit - short little bite-sized items that are funny, interesting, on-topic, and that have a good graphic...
Forum: Newsletters and Email Marketing 2nd September 2010, 09:43 AM
Replies: 1
Views: 3,095
Posted By 4ndr3w
Smile "When Is The Best Time To Send?" Is The Wrong Question.

If there were any lingering doubts about the rising primacy of relevance and engagement in successful e-mail deliverability, Gmail has just banished them in a fell swoop.

Google this week...
Forum: Newsletters and Email Marketing 18th August 2010, 04:49 PM
Replies: 0
Views: 1,755
Posted By 4ndr3w
Arrow A Rundown Of E-mail Certification And Seal-of-approval Programs

It’s no secret that ISPs and large inbox providers rely heavily on accreditation and reputation scoring firms’ assessments of a sender’s practices when making filtering decisions. Accreditation...
Forum: Newsletters and Email Marketing 2nd August 2010, 02:06 PM
Replies: 2
Views: 2,926
Posted By 4ndr3w
Exclamation What You Need To Know About Block Lists - BEFORE You Get Blocked.

If you’re sending high volumes of e-mail, sooner or later you’ll find yourself on a block list. It doesn’t matter that all of your list segments are quadruple opt-in; like death and taxes, it’s...
Forum: Newsletters and Email Marketing 15th July 2010, 10:28 AM
Replies: 5
Views: 26,443
Posted By 4ndr3w
Add A Facebook Like Button To Your E-mail.

So you want to know ‘How to add a ‘Facebook Like Button’ to your email template‘. Ever since MailChimp promised to add the functionality to their system we have seen a buzz with people wondering how...
Forum: Newsletters and Email Marketing 15th July 2010, 10:15 AM
Replies: 1
Views: 2,108
Posted By 4ndr3w
Don't Be Superstitious About Content Blocks.

A long time ago, someone put forth the plausible-sounding notion that the use of certain words in e-mail will trip all kinds of spam alarms at the recipients’ ISP and get mail blocked. That might...
Forum: Newsletters and Email Marketing 18th June 2010, 11:40 AM
Replies: 7
Views: 3,543
Posted By 4ndr3w
It is the ESP that is requiring proof from their...

It is the ESP that is requiring proof from their customer, not the ISP from the ESP. The ISPs rely on what their customers are saying about the mail ESPs are sending to make filtering decisions.
...
Forum: Newsletters and Email Marketing 18th June 2010, 11:36 AM
Replies: 7
Views: 3,543
Posted By 4ndr3w
"Prove legally"? Spam is completely legal...

"Prove legally"? Spam is completely legal (unfortunately) in the US, provided it otherwise complies with CAN SPAM.

And how do you prove a customer confirmed the opt in? Typically with server logs....
Forum: Newsletters and Email Marketing 18th June 2010, 11:24 AM
Replies: 0
Views: 2,803
Posted By 4ndr3w
Exclamation Is Hotmail Sweeping Your Mail Out Of The Inbox?

E-mail deliverability folk are all abuzz this week about the roll-out of major changes to Hotmail that began Tuesday. It's hard to accurately predict what impact they'll have on senders, but we can...
Forum: Newsletters and Email Marketing 17th June 2010, 10:29 AM
Replies: 7
Views: 3,543
Posted By 4ndr3w
ISPs have been dealing with the issue of "proof...

ISPs have been dealing with the issue of "proof of permission" for years. The problem is that there is no "proof" that isn't trivial to forge.

ESPs can (and do!) make suspect senders present proof...
Forum: Newsletters and Email Marketing 16th June 2010, 03:22 PM
Replies: 7
Views: 3,543
Posted By 4ndr3w
Relevance Is The New Permission?

I've been meaning to blog about this article for a while, in which Sherry Chiger examines the pros and cons of single and double opt-in...
Forum: General Online Marketing Information 14th June 2010, 04:32 PM
Replies: 12
Views: 6,147
Posted By 4ndr3w
The Social Inbox

A couple of recent studies show that e-mail usage with social media is actually on the uptick. Since 2009, we've seen social networks adding email features to their service (see, for example,...
Forum: Newsletters and Email Marketing 14th June 2010, 03:48 PM
Replies: 11
Views: 5,359
Posted By 4ndr3w
Salesforce Integration

I believe the original poster was looking for Salesforce integration. I know that Real Magnet offers it, but in the interest of full disclosure, I must mention that I am a (new) Real Magnet employee....
Forum: Newsletters and Email Marketing 7th June 2010, 01:50 PM
Replies: 3
Views: 1,896
Posted By 4ndr3w
If you actually find any that claims to do what...

If you actually find any that claims to do what you're looking for, run screaming in the other direction.
Forum: Newsletters and Email Marketing 4th June 2010, 01:48 PM
Replies: 4
Views: 1,944
Posted By 4ndr3w
The two you mention are both incredibly cheap.

The two you mention are both incredibly cheap.
Forum: Newsletters and Email Marketing 5th March 2010, 12:24 PM
Replies: 119
Views: 42,974
Posted By 4ndr3w
Well, if they didn't ask for your e-mail, then...

Well, if they didn't ask for your e-mail, then they are correct to consider it spam.

But if my customers or prospective customers say to me, "Heck ya! I want your mail", I'm totally going to send...
Forum: Direct Mail 1st March 2010, 02:04 PM
Replies: 5
Views: 6,660
Posted By 4ndr3w
What ever you do, don't stick them on people's...

What ever you do, don't stick them on people's cars. All you can accomplish using this method is to summon a torch-bearing mob at your location, all demanding to know when their private property...
Forum: Newsletters and Email Marketing 1st March 2010, 01:52 PM
Replies: 119
Views: 42,974
Posted By 4ndr3w
Bad analogy. E-mail permission is not a social...

Bad analogy. E-mail permission is not a social nicety. It's an issue over resources, and who pays for them.

Recipients bear the burden for at least half the cost of the electrons shipped to them...
Forum: Newsletters and Email Marketing 4th February 2010, 03:23 PM
Replies: 2
Views: 2,502
Posted By 4ndr3w
I'd hold off on the survey until you have some...

I'd hold off on the survey until you have some customers first. Cold-calling prospective participants/customers would make a poor first impression - at least, it would on me.

Think about it: not...
Forum: Newsletters and Email Marketing 2nd February 2010, 10:14 PM
Replies: 119
Views: 42,974
Posted By 4ndr3w
Hi Steve, Could not agree more. CAN SPAM...

Hi Steve,

Could not agree more. CAN SPAM doesn't do what most people assume it does. Everyone assumes that CAN SPAM makes spam illegal. It doesn't. It merely sets certain minimum requirements for...
Forum: Newsletters and Email Marketing 2nd February 2010, 11:17 AM
Replies: 119
Views: 42,974
Posted By 4ndr3w
Six years later, same arguments.

Check out this post from December 2004 (http://www.smallbusinessbrief.com/forum/showpost.php?p=3965&postcount=8). Marketers are still trying to make the argument that not opting out is the same as...
Forum: Social Media 2nd February 2010, 10:54 AM
Replies: 13
Views: 5,223
Posted By 4ndr3w
It sure does. I posted real-life results of our...

It sure does. I posted real-life results of our own Facebook and Twitter experiments (http://www.smallbusinessbrief.com/forum/showthread.php?t=27964) here earlier.
Forum: Newsletters and Email Marketing 2nd February 2010, 10:47 AM
Replies: 119
Views: 42,974
Posted By 4ndr3w
I am suggesting that businesses grow their own...

I am suggesting that businesses grow their own instead of renting one.



Oh, boy, is it ever.



No, it isn't.
Forum: Newsletters and Email Marketing 2nd February 2010, 09:11 AM
Replies: 29
Views: 26,010
Posted By 4ndr3w
This is a great list! I wish I had written it....

This is a great list! I wish I had written it. :thumbsup2
Forum: Newsletters and Email Marketing 2nd February 2010, 08:59 AM
Replies: 119
Views: 42,974
Posted By 4ndr3w
I can't think of a single list broker who isn't...

I can't think of a single list broker who isn't saddled with precisely the same deliverability issues as InfoUSA, largely because they employ similar opt-out methodologies to e-mail address...
Showing results 1 to 25 of 264

 
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