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Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

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Search: Posts Made By: JohnFenton
Forum: Direct Mail 17th May 2011, 10:04 AM
Replies: 6
Views: 4,017
Posted By JohnFenton
Tri-win has it right on the non-profits. For...

Tri-win has it right on the non-profits. For most of them it is still a must have item.

Outside of that they aren't being used as frequently as they used to be. But if your offer has a clear...
Forum: Direct Mail 12th May 2011, 11:02 AM
Replies: 15
Views: 7,585
Posted By JohnFenton
That sounds like a decent plan. I get heavy...

That sounds like a decent plan. I get heavy telemarketing from the credit card processing companies. But I don't see too much direct mail from them.

I like to do 3 or 4 thousand in a batch, but...
Forum: Direct Mail 25th April 2011, 05:30 PM
Replies: 10
Views: 7,280
Posted By JohnFenton
That public also tends to do well with saturation...

That public also tends to do well with saturation mailings to the surrounding area. Traditional piece is a color newsprint flier with their weekly specials.

I am also seeing a resurgence in...
Forum: Direct Mail 25th April 2011, 05:24 PM
Replies: 11
Views: 5,104
Posted By JohnFenton
For prospect lists I usually prefer monthly and...

For prospect lists I usually prefer monthly and mail to the prospect list 3 times before getting a new list.

That's for general sales.

If your promoting an event, you might want to consider...
Forum: Direct Mail 7th March 2011, 11:38 PM
Replies: 24
Views: 13,385
Posted By JohnFenton
Without specifics, I'm hesitant to give out list...

Without specifics, I'm hesitant to give out list advice. So what I will say is this. If it's a compiled list, I would look for a well known nationally recognized supplier, Donnelly, Acxiom, InfoUSA...
Forum: Direct Mail 2nd March 2011, 11:58 AM
Replies: 24
Views: 13,385
Posted By JohnFenton
Looks and sounds nice, but this is going to be a...

Looks and sounds nice, but this is going to be a very expensive packet. Hopefully what your selling has enough profit in it to justify the cost. Format and content are something you will want to...
Forum: Direct Mail 31st January 2011, 02:58 PM
Replies: 1
Views: 2,417
Posted By JohnFenton
The DMM section you were looking for was 243...

The DMM section you were looking for was 243 6.1.2 g&h (http://pe.usps.com/text/dmm300/243.htm#6_1_2_g)

If it's Basic ECR note that the rates for Automation and NonAuto are currently the same.
...
Forum: Direct Mail 11th January 2011, 11:34 AM
Replies: 19
Views: 8,342
Posted By JohnFenton
The negative is mostly the extra postage. Other...

The negative is mostly the extra postage. Other than that, they work well.
Forum: Direct Mail 10th December 2010, 12:01 PM
Replies: 49
Views: 17,976
Posted By JohnFenton
I've quoted 1% to 1-1/2% as being the industry...

I've quoted 1% to 1-1/2% as being the industry average for almost 30 years.

Not sure where you heard the 7-9% but that's never been a realistic number for your average prospecting mailing. Maybe...
Forum: Direct Mail 2nd December 2010, 10:36 PM
Replies: 36
Views: 44,679
Posted By JohnFenton
It's a kind of association that basically...

It's a kind of association that basically provides two services that I know of.

First off it's a database where almost any form of privately compiled list you might want to get your hands will...
Forum: Direct Mail 16th November 2010, 01:44 AM
Replies: 32
Views: 27,909
Posted By JohnFenton
Were you seeded onto the list? If so......

Were you seeded onto the list?

If so... did you get your copy?

Your timing was rather bad for the mailing, that would have been the height of the political mail season. Political mail...
Forum: Direct Mail 24th October 2010, 11:24 AM
Replies: 1
Views: 2,479
Posted By JohnFenton
I do catalog data processing and mailing. ...

I do catalog data processing and mailing.

Digest is a good format, but so is the larger format. Almost every cataloger I know does quite a bit of tracking to determine what is working and what is...
Forum: Direct Mail 21st September 2010, 08:50 PM
Replies: 4
Views: 4,584
Posted By JohnFenton
Depends on what your are doing... We use...

Depends on what your are doing...

We use there guys for international mail:

http://www.xpomail.com/index.htm
Forum: Direct Mail 15th September 2010, 08:35 PM
Replies: 13
Views: 11,734
Posted By JohnFenton
Looks like the copy is coming along. I'll take a...

Looks like the copy is coming along. I'll take a stab at your questions.



The advantage to using a shop that does both print and mail is mostly one of convenience, and some times (but not...
Forum: Direct Mail 11th August 2010, 11:17 AM
Replies: 5
Views: 4,682
Posted By JohnFenton
What is the Franchise selling? It really...

What is the Franchise selling?

It really depends on what type of business it is.

Without specifics... best I can do is somewhat of a generic answer.

Since your in the Direct Mail forum......
Forum: Direct Mail 7th July 2010, 12:12 PM
Replies: 6
Views: 3,945
Posted By JohnFenton
No specific recommendation... But, since it's a...

No specific recommendation... But, since it's a local mailing...

I would look around for a local designer in your area. They are more likely to be in touch with what works well in your local...
Forum: Direct Mail 15th June 2010, 12:13 PM
Replies: 6
Views: 3,771
Posted By JohnFenton
Really shouldn't be that hard, but there are some...

Really shouldn't be that hard, but there are some problems such as the envelopes getting wrinkled. Were you using standard #10 envelopes or some other size?
Forum: Direct Mail 15th June 2010, 12:11 PM
Replies: 6
Views: 3,771
Posted By JohnFenton
This is usually pretty easy. In Microsoft...

This is usually pretty easy.

In Microsoft Word Menus select:

Tools\Letters and Mailings

If you are merging the data with Excel select the "Mail Merge Wizard..." if you just want to create an...
Forum: Direct Mail 23rd March 2010, 04:12 PM
Replies: 1
Views: 2,578
Posted By JohnFenton
In order to calculate exact postage you need know...

In order to calculate exact postage you need know 5 things.


The list of names that you will be mailing to.
Where you will be mailing from.
The dimensions of the mail piece.
The weight of...
Forum: Direct Mail 18th March 2010, 11:40 PM
Replies: 17
Views: 11,099
Posted By JohnFenton
Where do you think your going to find a higher...

Where do you think your going to find a higher response & conversion rate?

Direct Mail is one of the most cost effective and affordable ways to market a small business.

But it does depend a bit...
Forum: Direct Mail 15th March 2010, 05:20 PM
Replies: 17
Views: 11,099
Posted By JohnFenton
Good post! The industry average for a direct...

Good post!

The industry average for a direct mail response rate is usually stated as somewhere between 1 to 3% and 1 to 1-1/2%. Those are just averages, actual results can and do vary wildly from...
Forum: New Member Introductions 3rd March 2010, 05:57 PM
Replies: 1
Views: 928
Posted By JohnFenton
Hi All

Found this place while looking around for forums on Direct Mail. Looking forward to some interesting discussions.
Forum: Direct Mail 3rd March 2010, 05:47 PM
Replies: 24
Views: 17,679
Posted By JohnFenton
They can be very effective, it depends on what...

They can be very effective, it depends on what you are trying to market.

Measurement is done a number of ways.

Common ways are:

1. By providing a specific code or ID that is used to get a...
Forum: Direct Mail 3rd March 2010, 05:33 PM
Replies: 24
Views: 17,679
Posted By JohnFenton
Honestly... The cheapest will be to find a...

Honestly... The cheapest will be to find a reputable mail house to handle the mailing for you. Between the costs of setting up the permits and the headaches of meeting the postal regulations, it is...
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