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Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

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Search: Posts Made By: PTF
Forum: Social Media 4th February 2011, 10:57 AM
Replies: 2
Views: 1,456
Posted By PTF
If only my school teachers had seen that one...

If only my school teachers had seen that one coming!
Forum: Direct Mail 4th January 2011, 05:25 AM
Replies: 7
Views: 5,044
Posted By PTF
I have no direct experience of what you're trying...

I have no direct experience of what you're trying to do, but I would hazard a guess that if you approached the existing agency with an "I've got a great marketing idea" pitch, they're going to shut...
Forum: General Online Marketing Information 4th January 2011, 05:15 AM
Replies: 2
Views: 2,217
Posted By PTF
How Many Ways To Grow A Business? 3!

Since it's the start of the new year, thought I'd share a bit of a "big picture" conversation we were having round the office today.

You see, it's all too easy these days to get caught up in the...
Forum: Newsletters and Email Marketing 23rd December 2010, 10:08 AM
Replies: 9
Views: 3,072
Posted By PTF
Working on the assumption you don't simply want...

Working on the assumption you don't simply want to buy a list from a broker, there are a couple of things you can do.

Firstly, go direct. There are tons of forums dedicated to small business...
Forum: Local Marketing 23rd December 2010, 09:56 AM
Replies: 18
Views: 6,059
Posted By PTF
Ever looked up the definition of insanity? Sorry...

Ever looked up the definition of insanity? Sorry - that's meant to be tongue-in-cheek and not rude... but you'd be surprised how often I see people continuing to bang their head against a wall with a...
Forum: Social Media 23rd December 2010, 05:25 AM
Replies: 17
Views: 4,199
Posted By PTF
To be honest, I'm not sure they do say that, do...

To be honest, I'm not sure they do say that, do they?

"Better" is one of those subjective words, and whether you're getting what you want from your Twitter followers or FB fans surely depends on...
Forum: Pay Per Click Advertising 23rd December 2010, 05:12 AM
Replies: 3
Views: 2,175
Posted By PTF
I'm not one of those making a decent living off...

I'm not one of those making a decent living off AdSense, sadly! But like you I've seen all the hyped-up offers telling me I can quit my day job next Tuesday if I get started now.

They get filed...
Forum: Pay Per Click Advertising 23rd December 2010, 05:06 AM
Replies: 30
Views: 10,034
Posted By PTF
I think Johnnylew has pretty much hit the nail on...

I think Johnnylew has pretty much hit the nail on the head.

Social media gives you access to lots of people - but they're not generally shopping. Based on my experience with a wide range of...
Forum: Direct Mail 14th September 2010, 06:39 AM
Replies: 13
Views: 8,320
Posted By PTF
This isn't really an answer to your question, so...

This isn't really an answer to your question, so feel free to ignore what I'm about to say!

However, I fear you may be about to fall into a rather expensive "marketing" trap that a lot of...
Forum: Pay Per Click Advertising 14th September 2010, 05:57 AM
Replies: 1
Views: 2,263
Posted By PTF
AdWords Conversion Tracking

Hi All,

I have a client with 2 websites. The first is a "free hints and tips" site, and the second is an e-commerce site from where he sells products.

I have an AdWords campaign set up to...
Forum: Local Marketing 14th June 2010, 04:51 AM
Replies: 40
Views: 31,278
Posted By PTF
There are some good marketing suggestions for...

There are some good marketing suggestions for acquiring customers, and the idea of a loyalty scheme like a punch card "buy 4, get the 5th free" is great.

The key differentiator here though should...
Forum: General Online Marketing Information 11th June 2010, 09:26 AM
Replies: 0
Views: 1,179
Posted By PTF
Marketing Isn't An Ego Trip!

Sorry, time for a rant!

So often I see business owners, managers, CEO's being seduced into advertising and marketing that's all about fluffing their ego.

To be fair, they often don't even know...
Forum: Radio Advertising 11th June 2010, 09:16 AM
Replies: 2
Views: 3,816
Posted By PTF
A couple of other things to think about before...

A couple of other things to think about before you splash your bucks (or quids!) on radio advertising...

Firstly, it's pretty poorly targeted. Now, you may get your ads played on a show that...
Forum: Social Media 4th June 2010, 08:24 AM
Replies: 36
Views: 6,298
Posted By PTF
How many people are actually measuring their...

How many people are actually measuring their Return On Investment for Twitter and other social media?

I know there's some mileage in "brand awareness", but if you're talking actually generating...
Forum: Social Media 4th June 2010, 05:13 AM
Replies: 0
Views: 1,312
Posted By PTF
Let's Put Web 2.0 In Perspective

Sure, there are some high profile success stories with companies making a killing using social media - but for your average SME looking to grow profits, Social Media's got a long way to go.

And...
Forum: Social Media 24th May 2010, 03:48 AM
Replies: 36
Views: 6,298
Posted By PTF
Here's a question. I'm a marketer with a Twitter...

Here's a question. I'm a marketer with a Twitter account and a number of followers... but I'd say 99% of my followers are other marketers (and in turn I follow other marketers to see what trends are...
Forum: General Online Marketing Information 17th May 2010, 04:01 AM
Replies: 0
Views: 1,424
Posted By PTF
Top 10 Marketing Mistakes

Ever wondered what the 10 most common mistakes are that most businesses make with their marketing?

Here's number 1... F.T.I. (Failure to Implement)

We see it all the time.

There are clear...
Forum: Print Advertising 21st April 2010, 07:27 AM
Replies: 9
Views: 4,829
Posted By PTF
Sometimes a declining medium can be a real...

Sometimes a declining medium can be a real goldmine.

For example, I think you're right - fewer people are reading newspapers these days as there's so much information readily available through...
Forum: Trade Shows, Conferences & Expos 9th April 2010, 08:19 AM
Replies: 2
Views: 2,810
Posted By PTF
Blast Your Next Exhibition!

Just thought I'd share this, as it seems to be coming up a lot at work recently.

We have a number of clients in a variety of fields (financial advisors, graphic designers, virtual PA services...
Forum: Direct Mail 9th April 2010, 08:06 AM
Replies: 3
Views: 3,253
Posted By PTF
9 Quick Win Ways To Improve Your Direct Mail

Ok, so not everyone's getting great returns on their direct mail these.

To try to change all that, we've put together a handy 10 page report, that gives you 9 proven ways to get better returns,...
Forum: Copywriting 9th April 2010, 07:55 AM
Replies: 12
Views: 25,021
Posted By PTF
26 Reasons Why People Buy

When it comes to creating really great selling copy (the kind that actually gets people to open their wallets rather than just make clients feel good about themselves!), you can't go too far wrong if...
Forum: Search Engine Optimization 8th April 2010, 10:45 AM
Replies: 30
Views: 37,313
Posted By PTF
Are you entirely sure about that? I think from...

Are you entirely sure about that? I think from the OP it's the page title that will change, not the URL.
Forum: Copywriting 8th April 2010, 10:30 AM
Replies: 25
Views: 10,610
Posted By PTF
+1 As someone who has an Honours Degree in...

+1

As someone who has an Honours Degree in English Literature, I'd have to say it's taught me absolutely nothing about copywriting (in fairness when I did the degree, I didn't know that's what I'd...
Forum: Newsletters and Email Marketing 8th April 2010, 10:25 AM
Replies: 11
Views: 4,740
Posted By PTF
Hi ABM The above comments are all valid -...

Hi ABM

The above comments are all valid - but you can still make a success of email marketing if your strategy is right.

I can't see where you're based, but I use a company called Newzapp. ...
Forum: Pay Per Click Advertising 8th April 2010, 10:18 AM
Replies: 9
Views: 3,498
Posted By PTF
HomBusinessMan, it's not how many keywords you...

HomBusinessMan, it's not how many keywords you have, it's how you organise them.

Google's all about relevance, so as long as you keep your keywords in really focused groups (ad groups) you can...
Showing results 1 to 25 of 45

 
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