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Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

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Search: Posts Made By: danielkanuck
Forum: General Offline Marketing 23rd May 2011, 08:46 PM
Replies: 4
Views: 3,019
Posted By danielkanuck
I would replace the headline of "FREE GAS CARD"...

I would replace the headline of "FREE GAS CARD" to something else.

I would put the "When was the last time your sewer was cleaned" at the top of the ad, and move the "FREE GAS CARD" to the bottom...
Forum: Direct Mail 19th May 2011, 10:08 PM
Replies: 19
Views: 7,861
Posted By danielkanuck
I've received postcards from business's where the...

I've received postcards from business's where the postcard was fully colored, and another one where it was black and white.

I don't know the costs of the colored ones, but i'm willing to bet that...
Forum: Direct Mail 19th May 2011, 10:02 PM
Replies: 15
Views: 7,047
Posted By danielkanuck
Sounds like you know what you're doing, along...

Sounds like you know what you're doing, along with the math and everything else.

Have you mailed out the campaign yet or are you still thinking about it?
Forum: Direct Mail 19th May 2011, 09:46 PM
Replies: 49
Views: 16,282
Posted By danielkanuck
Agreed!

Agreed!
Forum: Direct Mail 19th May 2011, 09:40 PM
Replies: 8
Views: 4,335
Posted By danielkanuck
I think you should give it a shot. It makes a...

I think you should give it a shot. It makes a difference.
Forum: General Offline Marketing 19th May 2011, 09:36 PM
Replies: 6
Views: 2,470
Posted By danielkanuck
So Jburns, did switching back to the first sign...

So Jburns, did switching back to the first sign bring in more new customers for you? Whats the latest on it?
Forum: Direct Mail 18th May 2011, 05:24 PM
Replies: 8
Views: 4,335
Posted By danielkanuck
Why change what was working AIER? Were you seeing...

Why change what was working AIER? Were you seeing a decline in sales? Or are you just testing a new way to boost response?
Forum: Direct Mail 18th May 2011, 05:21 PM
Replies: 32
Views: 26,276
Posted By danielkanuck
Yeah absolutely hdm. From now on i'm starting my...

Yeah absolutely hdm. From now on i'm starting my campaigns from the SRDS and incorporating this with a postcard campaign.
Forum: Direct Mail 18th May 2011, 05:19 PM
Replies: 17
Views: 10,428
Posted By danielkanuck
Perfectly stated Tri-Win.

Perfectly stated Tri-Win.
Forum: General Offline Marketing 18th May 2011, 05:16 PM
Replies: 7
Views: 4,758
Posted By danielkanuck
I've seen marketers offer their product price at...

I've seen marketers offer their product price at $50, and then offer a "deluxe package" that offers the core item and another set of items at $97. Some people go for the $97 based upon the value of...
Forum: General Offline Marketing 18th May 2011, 05:08 PM
Replies: 16
Views: 6,226
Posted By danielkanuck
I'm a fan of TV advertising because i can't...

I'm a fan of TV advertising because i can't remember the last time i actually picked up a newspaper to read it.

I do however watch TV on a daily basis, so i see ads running on the television at...
Forum: Print Advertising 17th May 2011, 03:38 PM
Replies: 8
Views: 8,170
Posted By danielkanuck
Sometimes advertising in the sports section of...

Sometimes advertising in the sports section of the newspaper can bring more response than running your ad in a more appropriate category.

My guess is that alot of people visit the sports section...
Forum: Print Advertising 17th May 2011, 03:33 PM
Replies: 26
Views: 18,973
Posted By danielkanuck
From the headline "Brady's Sports Cards", it...

From the headline "Brady's Sports Cards", it doesn't summarize why a prospect would want to do business with you. I like that you included multiple means of response on the card, so that different...
Forum: Print Advertising 17th May 2011, 03:29 PM
Replies: 51
Views: 35,624
Posted By danielkanuck
On the front side of your card, have a brief...

On the front side of your card, have a brief headline that summarizes how you can help your prospects. Include your name, phone number, website, and email on the front.

On the back of the card,...
Forum: Print Advertising 17th May 2011, 03:24 PM
Replies: 45
Views: 39,659
Posted By danielkanuck
Yeah Vistaprint is pretty good. For marketing on...

Yeah Vistaprint is pretty good. For marketing on the card itself, on the back of the card, put testimonials about your services on there. That way you gain credibility and it will help to show people...
Forum: Print Advertising 17th May 2011, 03:22 PM
Replies: 25
Views: 12,383
Posted By danielkanuck
Good point about Photoshop. You can pick up a...

Good point about Photoshop. You can pick up a cheap version for it at Walmart for $90.
Forum: Direct Mail 16th May 2011, 04:57 PM
Replies: 17
Views: 10,428
Posted By danielkanuck
A great way to boost the average direct mail...

A great way to boost the average direct mail response is to simply mail out to your prospects over the course of one year. Don't just settle for 3 mailing attempts and give up on the lead.
...
Forum: Direct Mail 16th May 2011, 04:53 PM
Replies: 8
Views: 4,335
Posted By danielkanuck
I think it's worth testing. I once received a...

I think it's worth testing. I once received a free CD in the mail from this one marketer and i listened to the CD in it's entirety, and then read the entire sales letter. Without the CD, i doubt that...
Forum: Direct Mail 16th May 2011, 04:50 PM
Replies: 6
Views: 3,740
Posted By danielkanuck
I haven't tried a business reply envelope -...

I haven't tried a business reply envelope - simply because i generate responses via phone call or website. I know some large companies who still use BRE's (like my credit card lender), but i don't...
Forum: Direct Mail 16th May 2011, 04:47 PM
Replies: 32
Views: 26,276
Posted By danielkanuck
I've had a zero response from my mailings before....

I've had a zero response from my mailings before. But my downfall was that i rented a list from this guy (he wasn't even a legit list broker), and i didn't get niche specific with the list at all.
...
Forum: Direct Mail 16th May 2011, 04:42 PM
Replies: 36
Views: 40,760
Posted By danielkanuck
Yeah you have 2 options here: 1) Use a list...

Yeah you have 2 options here:

1) Use a list broker

2) Use the SRDS

The SRDS can be found at your local library for free. It contains a vast amount of high quality mailing lists for you to...
Forum: Print Advertising 15th May 2011, 03:35 PM
Replies: 90
Views: 58,043
Posted By danielkanuck
Oh yes, print advertising is very much still...

Oh yes, print advertising is very much still alive. The mechanics of making an ad work still remains the same. Have a good headline, strong body copy, and a good call to action. Offer multiple means...
Forum: Direct Mail 15th May 2011, 03:26 PM
Replies: 7
Views: 5,936
Posted By danielkanuck
Yeah go after the big companies. Just make sure...

Yeah go after the big companies. Just make sure you have a plan to get past the gatekeeper (secretary), and make your pitch good. One way to get your direct mail pitch into the intended person's hand...
Forum: Direct Mail 15th May 2011, 03:20 PM
Replies: 15
Views: 7,047
Posted By danielkanuck
Well you have 2 options: 1) Sell them via...

Well you have 2 options:

1) Sell them via your direct mail letter, or...

2) Generate a lead first

Both have their advantages and disadvantages. How much money does your service cost?
Forum: Print Advertising 15th May 2011, 03:17 PM
Replies: 25
Views: 12,383
Posted By danielkanuck
You can use Adobe Photoshop, and change and...

You can use Adobe Photoshop, and change and modify some psd templates. This is a quick and easy way to come up with ideas on what your next flyer design should be. PSD templates are available all...
Showing results 1 to 25 of 81

 
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