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Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

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Search: Posts Made By: jrobconsult
Forum: Print Advertising 10th December 2017, 04:49 PM
Replies: 1
Views: 48,147
Posted By jrobconsult
Print advertising is effective if you have the...

Print advertising is effective if you have the right message. Most people are not in the buying stage, just looking for more information. Make your offer easy to get info with a process to follow up.
Forum: General Offline Marketing 21st November 2017, 02:16 PM
Replies: 1
Views: 2,327
Posted By jrobconsult
If you have the right message on a 9 x 12...

If you have the right message on a 9 x 12 postcard, it will not be ignored. No matter, what you use the message matters more than the medium.

Had a business owner told me noone reads or responds...
Forum: General Small Business Issues 11th November 2015, 01:54 PM
Replies: 3
Views: 1,008
Posted By jrobconsult
You need to either have the items priced or have...

You need to either have the items priced or have a price list. Many customers will not come back to get the price.

I had a liquidation sale that I could not get prices on kitchen cabinets. After...
Forum: General Small Business Issues 9th November 2015, 11:37 AM
Replies: 2
Views: 2,819
Posted By jrobconsult
Selling Your Retail Business

Many small business owners when they retire, family members are not interested in the business. What are there options to get cash in their pocket?

1. Sell the Store- This is the best way if the...
Forum: General Small Business Issues 8th November 2015, 04:16 PM
Replies: 3
Views: 1,563
Posted By jrobconsult
One thing to take consideration about an exit...

One thing to take consideration about an exit strategy is the type of business. A Mom and Pop retail store may be in business 30-50 years later and things have changed. Their only option may be to...
Forum: Direct Mail 16th April 2012, 04:53 PM
Replies: 15
Views: 5,930
Posted By jrobconsult
Bill Glazer had his best success with a...

Bill Glazer had his best success with a handwritten scribbled out letter for his business. I got a liquidation sale contract because the owner of the hardware store was impressed with the short...
Forum: Small Business Brief Archives 14th April 2012, 11:30 AM
Replies: 3
Views: 68,185
Posted By jrobconsult
Direct mail can be more effective because there...

Direct mail can be more effective because there is less competition. Some think Internet marketing is the only way to go, but in most cases a combination of offline and internet marketing works best.
Forum: Direct Mail 14th April 2012, 11:27 AM
Replies: 3
Views: 3,343
Posted By jrobconsult
Always have someone else look ay your offer no...

Always have someone else look ay your offer no matter how good you think it is.
Forum: Direct Mail 14th April 2012, 11:15 AM
Replies: 19
Views: 6,864
Posted By jrobconsult
You could mail a larger postcard ( 9 x 12 for...

You could mail a larger postcard ( 9 x 12 for example) that qualifies as a flat and use the USPS Every Door Direct Mail" program.

You can pick out the route and send it between 200-5,000 homes...
Forum: Direct Mail 14th April 2012, 11:10 AM
Replies: 12
Views: 8,379
Posted By jrobconsult
Great advice already, but don't be surprised if...

Great advice already, but don't be surprised if you get some response in a few weeks or months if you had a good offer. You should have tested your offer with a smaller mailing and need to mail it at...
Forum: General Offline Marketing 7th August 2011, 10:08 PM
Replies: 21
Views: 11,246
Posted By jrobconsult
I would go with adding value instead of...

I would go with adding value instead of discounting. Trying to get loyal customers with a low price marketing strategy is not good business in the long-term.

With that said, Groupon and Living...
Forum: Newsletters and Email Marketing 7th August 2011, 09:58 PM
Replies: 9
Views: 3,790
Posted By jrobconsult
Like It was mentioned before, you don't want to...

Like It was mentioned before, you don't want to compete direct against Groupon and Living Social, but they have weaknesses in their business concept also.

If it were me, I would pick a...
Forum: Print Advertising 23rd July 2010, 05:59 PM
Replies: 21
Views: 11,577
Posted By jrobconsult
I agree with all of the above especially the last...

I agree with all of the above especially the last paragraph. The key is to make sure your ad is big enough to be noticed and the offer makes the reader want to take action. Some of the best ideals...
Forum: Direct Mail 23rd July 2010, 05:37 PM
Replies: 3
Views: 3,343
Posted By jrobconsult
Had excellent results with direct mail for...

Had excellent results with direct mail for promotional and liquidation sales. The key is to have a compelling offer, not some junk or the same offer as everyone else.
Forum: Local Marketing 23rd July 2010, 05:34 PM
Replies: 31
Views: 11,318
Posted By jrobconsult
I agree completely about the Glazer-Kennedy...

I agree completely about the Glazer-Kennedy comment. They have excellent suggestions along with a lot of advertising. The marketing material sent monthly is great.
Forum: General Search Engine Marketing Information 2nd October 2009, 12:38 PM
Replies: 26
Views: 8,068
Posted By jrobconsult
I have read 62% of small businesses do not have a...

I have read 62% of small businesses do not have a website. This is especially true in the service business. Some of the businesses with older owners may not be internet savy as younger owners.
...
Forum: General Offline Marketing 17th August 2009, 09:39 PM
Replies: 15
Views: 4,915
Posted By jrobconsult
I would have a professional press release made...

I would have a professional press release made for my free consultations to independent small businesses. In addition, I would have a post card drop to selected businesses, along with someone...
Forum: Newsletters and Email Marketing 24th July 2009, 07:54 AM
Replies: 10
Views: 3,801
Posted By jrobconsult
Lots of great answers, but I would think it...

Lots of great answers, but I would think it depends primarily on your target audience. I would think Monday and Friday would be bad in many cases, since it is the beginning and end of the work week....
Forum: Newsletters and Email Marketing 20th July 2009, 12:36 PM
Replies: 31
Views: 11,215
Posted By jrobconsult
It depends on the information sent. If it is a...

It depends on the information sent. If it is a hard sell, I will ignore and unsubscribe. If it is good useful information will read and perhaps buy the product or service down the road.
Forum: What Type of Business Should I Start? 12th July 2009, 10:56 AM
Replies: 30
Views: 9,491
Posted By jrobconsult
Lots of great answers already. I will add my...

Lots of great answers already. I will add my three cents worth.How are you going to get new clients? One approach is get free or large price reductions for maintenance to get testimonials. Once you...
Forum: What Type of Business Should I Start? 12th July 2009, 10:44 AM
Replies: 9
Views: 10,707
Posted By jrobconsult
How are you going to get new clients? There are...

How are you going to get new clients? There are many possibilities. One approach is get free or large price reductions for the initial window cleaning to get testimonials. Once you get credibility,...
Forum: Copywriting 27th June 2009, 07:17 PM
Replies: 19
Views: 7,421
Posted By jrobconsult
You should include articles and press releases in...

You should include articles and press releases in order to get traffic to your website. For most people it is best to write their own articles and have someone else write and distrubute their press...
Forum: General Small Business Issues 25th June 2009, 10:53 AM
Replies: 51
Views: 13,382
Posted By jrobconsult
Great Article. It really surprised me how many...

Great Article. It really surprised me how many small business owners are clueless about running a profitable business.

Also, you could add poor customer service, fear of failure and resistance to...
Forum: Print Advertising 25th June 2009, 10:49 AM
Replies: 15
Views: 7,175
Posted By jrobconsult
Smart business owners will increase advertising...

Smart business owners will increase advertising during tough economic times because their competition is cutting back. Post cards are still a better deal than letters because of postage and being...
Forum: Direct Mail 25th June 2009, 10:47 AM
Replies: 9
Views: 5,755
Posted By jrobconsult
You have good prices. I would suggest to work to...

You have good prices. I would suggest to work to get some testimonials from previous happy customers and add to your website and make a book of them in your business locations for customers to see....
Showing results 1 to 25 of 64

 
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