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-   -   SEO Vs PPC - The Great Debate (http://www.smallbusinessbrief.com/forum/showthread.php?t=35796)

johnnylew 22nd September 2010 08:50 AM

SEO Vs PPC - The Great Debate
 
I have seen a few posts on people advising on getting away from CPC and focus on SEO. Comments like, your wasting money/effort on PPC when you can get free traffic with SEO.

Dont get me wrong. Website owners have to invest in SEO efforts whenever they create a page on their site & this can never stop. HOWEVER, how many of you have not devoted any time to CPC chasing / hoping / maybe even praying that your time spent on optimizing a page will pay off with the number one result in the SERP? More so, how many of you got it! There you are number one today, uh oh wait a minute, where is my number ranking a month later? Google, Yahoo, Bing .... reindexed and your number 5 or worse.

You have to combine SEO with PPC to be successful, to keep a constant flow of traffic you have to have PPC, otherwise all your eggs are in the SERP basket and you could be one new algorythum change away from no traffic.

Now here is the great thing that ties your efforts together. Do all those great things for SEO (proper page title, headline, content ...) and if your doing it correclty when you link your Adwords Ad to that page for the keywords you've chosen, you should immediatley have a good Quality Score. SEO Optimization and PPC do go hand in hand.

Keep striving for top organic results - we do! but we put much more effort into a sure thing PPC where we know we will get Page one showings over hoping that over time we get organic page one rankings.

Social-Media 26th September 2010 12:15 AM

Quote:

Originally Posted by johnnylew (Post 127010)
I have seen a few posts on people advising on getting away from CPC and focus on SEO. Comments like, your wasting money/effort on PPC when you can get free traffic with SEO.

Dont get me wrong. Website owners have to invest in SEO efforts whenever they create a page on their site & this can never stop. HOWEVER, how many of you have not devoted any time to CPC chasing / hoping / maybe even praying that your time spent on optimizing a page will pay off with the number one result in the SERP? More so, how many of you got it! There you are number one today, uh oh wait a minute, where is my number ranking a month later? Google, Yahoo, Bing .... reindexed and your number 5 or worse.

You have to combine SEO with PPC to be successful, to keep a constant flow of traffic you have to have PPC, otherwise all your eggs are in the SERP basket and you could be one new algorythum change away from no traffic.

Now here is the great thing that ties your efforts together. Do all those great things for SEO (proper page title, headline, content ...) and if your doing it correclty when you link your Adwords Ad to that page for the keywords you've chosen, you should immediatley have a good Quality Score. SEO Optimization and PPC do go hand in hand.

Keep striving for top organic results - we do! but we put much more effort into a sure thing PPC where we know we will get Page one showings over hoping that over time we get organic page one rankings.

I agree. They are both different advertising tools with different objectives. PPC is tactical... instant traffic. SEO is more strategic... takes time to rank and get traffic. Businesses should be doing both, as well as using countless other techniques to advertise like CPM/Display or direct email marketing. Both are only parts of a comprehensive marketing approach.

But even when you start ranking for your targeted keyword phrases I would not stop using PPC advertising.

johnnylew 29th September 2010 10:51 AM

Social
 
Great point and I failed to emphasize it "once you start to rank high for your terms" DONT stop the PPC. The front page of a SERP should be considered real estate, the more real estate you own the more chance you have of getting the visit, the more visitors the greater the chance of the conversion, the more conversions, the more $$$$, which is why we have commercial websites in the first place.

Good luck to you all! (except if you sell sport team mercandise : )

jamestcs 7th October 2010 01:33 PM

SEO
Pros : 1) No worry on click frauds
2) Large number of visitors ->economy of scale

Cons : 1) Search Engines Algo keep changing affecting SEO.
2) Takes time to get top ranking


PPC
Pros : 1) Immediate result, fast ranking
2) Long tail keywords are more economical compare to SEO


Cons : 1) Cost will be relative high if people keep bidding for certain keywords
2) Click fraud always a problem



Conclusion : SEO and PPC have different market segment. I personally think PPC is more suitable for long tail keywords while SEO is more suitable for core business /more generic keywords.

ernest1918 7th October 2010 03:44 PM

Hey Johnny,

'Now here is the great thing that ties your efforts together. Do all those great things for SEO (proper page title, headline, content ...) and if your doing it correclty when you link your Adwords Ad to that page for the keywords you've chosen, you should immediatley have a good Quality Score. SEO Optimization and PPC do go hand in hand."

you are absolutely correct but for PPC especially for ecommerce you need to make sure you have a big budget ot you'll blow through your stash like nothing...if you don't know what you are doing

do you guys have any PPC readings ? or advice? haven't had much luck and would like to research more into PPC

roof cleaning 9th October 2010 02:00 PM

We only used PPC here in Tampa when we had zero Internet Sites. Make a Merchant Circle Page, they are free, and rank highly here in Tampa, probably in your town too.

SpencerPowell 11th October 2010 06:58 PM

Disagree
 
Quote:

Originally Posted by jamestcs (Post 128155)
SEO
Pros : 1) No worry on click frauds
2) Large number of visitors ->economy of scale

Cons : 1) Search Engines Algo keep changing affecting SEO.
2) Takes time to get top ranking


PPC
Pros : 1) Immediate result, fast ranking
2) Long tail keywords are more economical compare to SEO


Cons : 1) Cost will be relative high if people keep bidding for certain keywords
2) Click fraud always a problem



Conclusion : SEO and PPC have different market segment. I personally think PPC is more suitable for long tail keywords while SEO is more suitable for core business /more generic keywords.

I disagree. I think SEO is IDEAL for the longtail keywords. I also think that PPC is ideal for longtail keywords. If I have a direct marketing agency, that would awesome to rank for "direct marketing"...but would it really? I don't want to drive loads and loads of irrelevant traffic to my site. I want to drive relevant traffic. I want people to find my site looking for things like "direct marketing agency" or "direct marketing for nonprofits". I think people get hung up on getting tons of traffic to their site, but the real goal is getting relevant traffic to your site so that you can convert that traffic into leads. Figure out who you are trying to target and start targeting longtail keywords that your target would be searching for.

Also, I think PPC is great for targeted campaigns, but not for words you want to rank for. PPC is like a direct mail piece. Drive them to a landing page and convert. If you are ranking #1 organically...don't waste money on PPC.

mikeallen50 13th October 2010 05:02 AM

Quote:

Originally Posted by SpencerPowell (Post 128429)
I disagree. I think SEO is IDEAL for the longtail keywords. I also think that PPC is ideal for longtail keywords. If I have a direct marketing agency, that would awesome to rank for "direct marketing"...but would it really? I don't want to drive loads and loads of irrelevant traffic to my site. I want to drive relevant traffic. I want people to find my site looking for things like "direct marketing agency" or "direct marketing for nonprofits". I think people get hung up on getting tons of traffic to their site, but the real goal is getting relevant traffic to your site so that you can convert that traffic into leads. Figure out who you are trying to target and start targeting longtail keywords that your target would be searching for.

Also, I think PPC is great for targeted campaigns, but not for words you want to rank for. PPC is like a direct mail piece. Drive them to a landing page and convert. If you are ranking #1 organically...don't waste money on PPC.

I think SpencerPowell is right. PPC has its own benefits. But i doubt whether PPC traffic may result into conversions and lead generations.

SpencerPowell 13th October 2010 11:03 AM

Quote:

Originally Posted by mikeallen50 (Post 128527)
I think SpencerPowell is right. PPC has its own benefits. But i doubt whether PPC traffic may result into conversions and lead generations.

mikeallen50, I didn't mean to say that PPC will not convert into leads, because I do think PPC is good for generating leads. However, many people use PPC to drive traffic to their home page, which will almost certainly not get them any leads. You have to use landing pages to convert.

Nutty 13th October 2010 11:47 AM

I would always run PPC on a new website for the first 3 months just to get myself going and to allow me to view more keywords and what will work and what won't

I do not always stop my PPC after 3 months but this is my initial period, I tend to run the two side by side

Simone


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